今日话题
时下吉利销量暴跌27%，让许多媒体纷纷看衰，但这不过是短期阵痛，因为从产品布局来看，李书福依旧拿着一手好牌，根本用不着慌张；
1、吉利销量暴跌27%？
据公开资料显示，吉利5月销量仅实现了90309辆，同比暴跌27%，1-5月累计销量达到560805辆，同比下跌12%，仅仅完成年度销量目标的37%，仅有帝豪、博越和缤越三款车型销量过万，其他车型大多同比下跌，高端品牌领克仅实现9090辆，新上市星越仅为1109辆，如此数据让许多媒体纷纷看衰（本文属于原创，猫视汽车首发，转载请注明）；
2、这不过是短期阵痛？
众所周知，中国车市销量第一季度跌幅达到13%，尤其是自主品牌市场份额在4月跌破37%，创下了近三年最低记录，从这个角度来看，吉利汽车1-5月同比下跌12%还跑赢了大盘，同时吉利汽车市场份额从2017年的5.07%，提升至2018年的6.3%，到2019年1-4月则进一步提升至6.7%，可见吉利市场优势正逐步增强；
此外，吉利国内销售总经理林杰接受媒体采访时就表示，增速是由基数决定的，吉利当前不再以销量作为唯一考核指标，而是以市占率论英雄，更注重体系和经销商伙伴的健康发展，这才有了去年12月主动刹车没有完成年度目标，当前5月销量下滑，则是主动帮助经销商减负去库存，以应对国六标准即将实施冲击（本文属于原创，猫视汽车首发，转载请注明）；
3、李书福为何不用慌张？
事实上，吉利汽车当前优势不仅在市场占有率上，还在于产品技术层面，因为李书福历经八年整合完成沃尔沃技术后，帮助吉利形成了AMA、BMA、CMA和PSA四大汽车开发平台，构建出远景、帝豪、缤系、博系、领克和沃尔沃六大从低到高的丰富产品线，不仅可以覆盖任何一个细分市场，更大大加快了新车推出速度；
据相关数据统计，吉利品牌向上趋势明显，因为其2018年8-15万售价车型占比达到61%，其中10-15万销量占比超过30%，15-25万销量占比则达到6.4%，随着嘉际及星越等产品推出及热销，吉利产品销售结构将继续向上，实质性打入合资车价格区间，由此将大大改善自身盈利状况，有利于健康可持续发展；
业内人士指出，当前车市寒冬背景下，许多合资车纷纷降价促销，甚至推出更低产品定位车型，如大众EM0项目和豪华品牌推出A级车，这让素以低价竞争的国产感到难受，这时吉利却能依靠强势市场地位及新品推出速度，逆势而上抢夺合资车蛋糕，这让李书福不仅不会慌张，反而会成为国产车崛起标杆（本文属于原创，猫视汽车首发，转载请注明）；
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/38543.html
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