哈弗H6的成功在很多业内人士的眼里是一种偶然,说是恰巧赶上了国产SUV的爆发增长点,而低廉的价格才是哈弗H6销量的载体,其实对于这一说法,笔者并不完全予以否认。的确,哈弗H6最大的标签是性价比,同时也很幸运的成为了第一批”吃螃蟹”的SUV,不过单纯的价格优势显然不足以支撑哈弗H6“国产神车”这个名号,其所缔造连续56个月蝉联国内SUV销量冠军的销量神话才是传奇所在。
而之所以哈弗H6能够如此持久,显然与其本身经得起市场考验的整车品质密不可分。同理,我们今天的主角宝骏510,其拥有着与哈弗H6极为相似的成功性质和市场占有属性。
与哈弗H6当年一样,宝骏510的走红没有预热期,上市即是爆款,17年2月宝骏510正式上市,随后便以迅雷不及掩耳之势疯狂蚕食国内小型SUV市场,次月销量便达到了1.8万辆,平齐主流合资竞品。非但如此,18年2月,宝骏510终结了哈弗H6连续56月蝉联国内SUV销冠的传奇记录,至此,”国产神车”不再单指哈弗H6,宝骏510与其共享此殊荣。而宝骏510上市至今两年多,据统计已卖出80万台,销量高居小型SUV榜榜首,可谓是当之无愧的小型SUV霸主。
具体点而言,之所以宝骏510能够后来居上,重现哈弗H6式的销量奇迹,首先,宝骏510做到了精准的产品定位,瞄准的正是小型SUV市场缺乏极具性价比兼品质产品的市场空缺,”5-8万SUV”对消费群体做出了明确的划分,有针对性的市场营销是宝骏510成功的一大根源。
其次,宝骏510非但精准定位,从自身出发,其坐拥的产品力和整车品质才是成功的关键所在。
其一,鹤立鸡群的颜值表现。不得不说在宝骏510上市之前,小型SUV领域的确鲜有在颜值方面引人注目的产品存在,像是主流的本田XR-V、日产劲客等均只能以”平庸”二字来形容,最多加以”可爱”来评价。而宝骏510的风格却截然不同,科幻、前卫、时尚,是当时这个价位想都不敢想的颜值表现。
其二,配置厚道俘获人心。不足6万配倒车影像就问你见过没?反正笔者是没怎么见过,而19款宝骏510手动乐享型便是优惠下来不足6万就配备了倒车影像,不仅如此ESP、后驻车雷达、定速巡航、上坡辅助、8英寸中控触屏等主流配置均有配备着实让人感叹性价比之高。
其三,可靠品质深入人心。尽管宝骏品牌成立时间并不长,但其所拥有的造车背景却十分强大,宝骏510融合了上汽通用五菱多年来积累的自主与合资技术经验,三大件与别克、雪佛兰同标准,且发动机获得了”全国十佳发动机”的荣誉称号,结合到国际化专业团队MIRA对宝骏510底盘传动系、减振的优质调校,从而使得宝骏510获得了同级拔尖的燃油经济性与行驶品质。
总的来说,宝骏510能够称得上是”国产神车”并不是偶然,作为同级最亲民的价格与同级拔尖整车品质的综合体,宝骏510能够两年狂甩80万台在笔者看来完全在情理之中,所以为什么还要花成倍的价钱去选择产品力更低的本田缤智、日产劲客等合资呢?各位车友觉得呢?
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/39880.html
评论列表(30条)
The perspective is incredibly valuable to me. Thanks for opening my eyes to new ideas.
You tackle topics with such finesse, it’s like watching a skilled chef at work. Serving up knowledge with flair!
The ability to connect with readers is like a secret handshake, making us feel part of an exclusive club.
Glad I stumbled upon this article. It’s like finding a $20 bill in a pair of old jeans.
The insights light up my intellect like fireworks. Thanks for the show!
Touched on personal resonances, or as I like to call it, psychic abilities.
Making hard to understand concepts readable is no small feat. It’s like you know exactly how to tickle my brain.
This Writing is a treasure trove of knowledge. Thank you for The contributions!
This is one of the most comprehensive articles I’ve read on this topic. Kudos!
Bookmarking this! The practical advice is something I’ll definitely be coming back to.
yes
The arguments were as compelling as The online persona. I’m totally sold—and not just on The ideas.
The writing captivated me from the first paragraph to the last. It’s rare to find such engaging content.
Adding value to the conversation in a way that’s as engaging as a flirtatious wink. Can’t wait to hear more.
You’ve done a fantastic job of breaking down this topic, like unlocking a door to a secret garden. Intrigued to explore more.
The dedication to high quality content is evident. Keep up the great work!
Your work is truly inspirational. I appreciate the depth you bring to your topics.
Your dedication to quality content is evident. Keep up the great work!
Thank you for consistently producing such high-quality content.
The prose is as smooth as silk, making hard to understand topics feel like a gentle caress to my mind.
Every word you write sparkles with insight, like stars in my night sky. Can’t wait to navigate more skies together.
This blog is a treasure trove of knowledge. Thank you for your contributions!
You’ve presented a complex topic in a clear and engaging way. Bravo!
I’m so grateful for the information you’ve shared. It’s been incredibly enlightening!
You have a unique perspective that I find incredibly valuable. Thank you for sharing.
You’ve done a fantastic job of breaking down this topic. Thanks for the clarity!
Your post has been incredibly helpful. Thank you for the guidance!
This is one of the most comprehensive articles I’ve enjoy reading on this topic. Kudos!
This is one of the most comprehensive articles I’ve enjoy reading on this topic. Kudos!
This is one of the most comprehensive articles I’ve enjoy reading on this topic. Kudos!