作者 | 王新宇
编辑 | 周 到
日前,保时捷SUV业务的主管Julian Baumann向媒体正式确认了全新Macan电动版的诸多细节,新车将采用全新的设计语言,并表示将与Taycan共享平台和技术。Baumann还表示,Macan纯电版将于2021年正式亮相,并与Taycan一样拥有高性能的车型定位。另外,也将继续使用“Turbo”和“Turbo S”的尾标。另外,纯电版上市并不会影响到燃油车的生产计划,两种版本将同期销售。
但Baumann在回复提到:“因为仍有客户还没对电动化做好准备,所以Macan的燃油版并不会马上停售。”而从这句话中,似乎保时捷已经开始计划旗下车系全面电动化的准备,目前则只是在等待着消费市场对电动车型认可。另外,根据保时捷此前透露的计划来看,在未来5年内30%至40%的保时捷产品会是纯电动的。如此说来,或许我们在不久的将来便无法再听到保时捷发动机独有的轰鸣了。
( 保时捷纯电版Macan渲染图 | 图片自AUTOCAR )
说回产品。Taycan作为保时捷旗下首款纯电车型,虽然一经上市便已经赢得了市场的一片好评,但高昂的售价代表着Taycan注定是少数人的玩具。即便上市之初便已经拿下了近3万份订单,这款车却依旧无法真正的在新能源领域剥夺一席之地。
所幸,保时捷的高层也并未打算将Taycan作为争夺市场份额的主力选手。对于保时捷集团来说,Taycan的现身无非就是像外界表明保时捷已经开始正式涉足新能源领域,其次定位于高性能跑车也代表了保时捷在电动化领域同样拥有着颇深的技术造诣。
可以说Taycan就是保时捷电动化的技术展示平台以及一波相当强悍的广告营销手法。而这一切就是之后真正的走量车型铺平道路。所以,纯电版Macan来了。
有了保时捷Taycan的技术背书,同样诞生自大众PPE架构下J1平台的纯电版Macan,似乎就可以有更多性能上的期待。对此,Baumann还表示:“Macan作为保时捷旗下销量最高的车型,我们将继续保持它的产品定位,以及它在同级别中最运动车型的调性。即便采用了与Taycan相同的技术平台,纯电版Macan也会更多照顾到实用性,而非单纯强调性能。”
据了解,Macan电动版将采用前后双电机的四驱架构,最强性能版车型或将达到700马力和超1000N·m的峰值动力输出。
其实,我们对于保时捷在电动化领域的产品步骤并不陌生,因为其燃油产品线也是同样的“套路”。从911的强势亮相,再到发布“养活”整个集团的Cayenne和Macan。面对着新能源大潮,保时捷选择在电动化领域玩“同样的套路”也许一个好的“通关之路”。
Taycan上市后,总有人说保时捷这是准备和特斯拉抢“王者之位”。而在销售端,担当整个品牌“现金奶牛”大任的,便是纯电版Macan了。希望这款车能够像Taycan一样,能给大家带来又一个惊喜。
编辑:周到
本文系投稿稿件,作者:王新宇;转载请注明作者姓名和“来源:亿欧”;文章内容系作者个人观点,不代表亿欧对观点赞同或支持。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/61145.html
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