中国市场有宝骏这样的品牌,无疑是幸运的。
自2010年创立,宝骏的发展道路可谓步步为营,仅用三年时间,完成了销量十倍的增长。在宝骏身上,能够用肉眼看到的是一款款爆款车型的上市,而背后挖掘出一个庞大的用车市场,和以更“贴地气儿”的方式重新定义“满足中国最广大平民需求”的品牌形象。
如今,以差异化和性价比为竞争核心的宝骏,也在这场车市寒冬中面临挑战。曾经销冠宝骏560的换代车型宝骏530,上市9个月以来,虽然一定程度上缓解了宝骏560略显过时的隐忧,但是更高效更智能的动力总成,一直是宝骏在不停探索追求的重点。
所以,“满足”+“改变”成为了宝骏首当其冲的任务。
全新动力总成令人惊喜
动力总成的升级,是2019款宝骏530改款的最大亮点,全新的1.5T+CVT配置将取代原来1.8L+AMT和1.5T+DCT,上市仅9个月就对动力总成进行大换血,宝骏以极快的市场反馈速度,坐实了“最懂中国消费者需求”之名。
近日,《车吧事》在北京昌平试驾了这款搭载全新动力总成的2019款宝骏530。
从数据上看,本次换装的1.5T发动机,功率上没有太大的变化,但是最大扭矩相比现款提升了20Nm,扭矩输出转速区间也更宽泛,而且在1600rpm就能实现250Nm的最大扭矩,让笔者对这台发动机的低扭表现充满期待。
变速箱方面,换上了10万级家用车主流的CVT变速箱,相比自主品牌普遍采用的邦奇CVT变速箱,2019款宝骏530搭载了由柳州上汽变速器柳东分公司生产的CTF25,可模拟8速换挡,变速箱的钢带由博世提供,其他核心部件也由诸多国际零部件厂商供应。
试驾路线以盘山公路和石板路为主,对动力衔接流畅性、变速箱换挡逻辑和发动机低扭表现有较大的考验。
由于油门踏板较轻,加之发动机扭矩输出调校偏向低速,在起步和低速驾驶时,动力响应很迅速,起步姿态也很轻快,并没有因车身较重而显得拖沓。在国道路段驾驶过程中,发动机会刻意压低转速,保持在1500-2000rpm区间内,以追求更好的燃油经济性;挂入S档以后,发动机转速会被拉升到至2200rpm以上,油门响应更直接,转速上升更迅速。
得益于CVT变速箱的天生平顺性,在高转速收油时,变速箱并没有出现之前DCT变速箱降档的顿挫;但是,急加速时,CVT变速箱弱势就体现出来,发动机转速会保持在3000rpm左右,但是并没有强烈直观的加速感,显然是针对家用车属性进行的调教。
在NVH方面,2019款宝骏530在胎噪和风噪控制上令人满意,只是当转速达到3000rpm以后,发动机舱传来的噪音有待改善。
值得一提的是,试驾车所搭载的后独立悬挂。这套仅在顶配车型上专属的配置,给人眼前一亮。由于试驾路线多山路,对悬挂的侧向支撑要求较高,2019款宝骏530的前后独立悬挂在过弯、转向中都有着“越级”的表现。尤其是试驾路线中有一段石子路,特别考验这套悬挂的滤震性,而其表现也令人非常满意。所以,强烈建议将这个提升驾驶感的配置下放到入门配置。
整体试驾感觉来看,2019款宝骏530的整体表现与其定位相符,甚至在配置和空间上有强于此级别的表现。全新的CVT变速箱相比之前的AMT和DCT变速箱在驾驶体验上都有质的提升。
“更懂中国人的需求”
宝骏在汽车市场的定位,给笔者感觉更像手机界的OPPO,在保证高性价比的同时,尽量满足消费者所有需求。
在试驾过程中,笔者也和同车的媒体老师聊起过,十万元的价格,宝骏做到了造型好看,大空间,高配置,而且动力表现有惊喜。宝骏所能给予消费者的不只是感官上的高级感,更是“花少钱办大事”的满足感。
从宝骏510开始,宝骏家族在SUV上使用“平行线条”设计语言,紧跟潮流使用分体式大灯;在2019款宝骏530上,更是加装了液晶仪表盘、全景天窗、琴键式功能按钮等国人喜爱度较高的配置。
虽然配置的提高令消费者喜闻乐见,但真正让消费者买单的依旧是“高性价比”,在性价比和差异化的权衡上,宝骏做得相当出色。2019款宝骏530 CVT车型8.88万元的起售价,无疑相比之前DCT入门价10.48万元性价比高很多。
2018车市的整体下滑,宝骏不可避免地受到影响。其中宝骏530销量更是从5月份17003辆跌至10月份2973辆,所以说宝骏找准了对其进行升级的时机,11月6410辆的销售数据可以看做2019款宝骏530带来的转折点。
消费降级,消费者趋于理性,宝骏的火速“改变”最大限度保全了它的优势。拥有强大销售渠道基础的宝骏,并不会因暂时的销量水逆流失消费者关注度。
回归到品牌上,欧洲有达契亚、日本有大发,中国有宝骏,这些以高性价比且主打差异化的品牌,都有极大的群众基础,都是推动汽车市场整体进步的功臣。
宝骏530驾驶平顺性与动力输出品质感上的进步,是宝骏品牌面向主流乘用车用户的诚意之举,而即将上市的宝骏RS-5将是宝骏品牌主动向上探寻的标志,宝骏的春天也将在全新的产品布局中到来。(文/于良超)
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/762.html
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