“
BBA，这三个字符代表了中国乃至于全球市场的第一豪华品牌阵营，分别是奔驰（Benz）、宝马（BMW）以及奥迪（Audi）。它们三个可以说是爱恨情仇交织，甚至可以说是对方的宿敌，虽然…奥迪总是被奔驰、宝马所“选择性忽视”，也就是说“不带它玩”。
但奥迪并不这样想，因为其销量与两者旗鼓相当。前段时间，奥迪在海外正式发布新款奥迪A4，新车属于中期改款车型。这对于如今国内奔驰C级改款、宝马3系换代的僵持战况来说，可能是一场新转机，起码奥迪A4L不需要如此的被动。
更帅气，也更成熟
新款奥迪A4采用了最新家族式设计，进气格栅尺寸变得更大，大灯造型进行了重新设计，和之前发布的奥迪A5保持了一致，LED日间行车灯被放置到大灯上方，形成了一条相当特别的“眼睫毛”，此外还对保险杠造型细节进行了优化，变得更为运动。
侧面基本保持了现有造型，海外版本还加入了非常运动的五辐式轮毂，配以红色涂装的多活塞刹车卡钳相当张扬。需要注意的是，该海外版本官图可并不是S4，只是属于更运动的S-line版本。
尾部则是采用了如今最为潮流的贯穿式元素，两侧尾灯以黑色装饰条相连接，下部的双边共双出排气亦是如此。另外与大灯所相呼应，LED尾灯也带有“眼睫毛”式设计。
内饰，小改动的大便利
内饰方面，新款奥迪A4则是维持现有设计，最大亮点在于换上了全新的MMI系统，中控屏幕升级为10.1英寸触控屏，并且带有声音反馈，用户可以根据喜好对系统菜单进行定制。原来位于挡把前部的MMI触控面板被取消，成为了储物空间，弥补了现款前排储物空间不多的不足。
动力，12V微混加持
海外版本新款奥迪A4将搭载1.4T、2.0T低高功率以及2.0TDI（柴油）共4款发动机，汽油版本车型均提供了12V微混技术，使其能够满足严苛的欧6 d标准，匹配手动或者7速双离合变速箱，高配带有Quattro四驱系统。
国产版本，又可能是怎样的呢？
总结一下，海外新款A4就是换上了一副更运动、时尚的家族式外观，升级了更强的车机系统，以及加入了12V微混系统提升了动力总成。但国内能够继承多少？这就是未知之数，但教授认为国产新款A4L能够同步升级前两者变动，一改如今的审美疲劳，换取更多的消费者关注度，其中车机改动更是主流方向。至于新动力总成？视乎如今国内已经推出了满足国6排放标准的奥迪A4L，这12V微混动力总成则变成了“非必须品”。其靠着双离合变速箱高传动效率的特性，动力油耗并不比对手差，更为重要的是微混系统对于降低油耗其实效果不大。
如今的豪华中型车市场已经进入了新的瓶颈期，或者说平静期。奔驰C级的中期改款、宝马3系的全新换代，这都相当于让它们进入了“0优惠观望期”，消费者的持币待购时，免不了看向了如今平均优惠4万的奥迪A4L，奥迪也是最迅速进行市场反应的，所以“奔驰宝马不出新车时，奥迪好卖；而当奔驰宝马出新车时，奥迪会变得更好卖”，这种售价换市场的举动也就让清高的奔驰宝马所不齿，也就不想“带”奥迪玩了。
奥迪品牌和对手相比，是相对亲民的，在笑着赚钱同时，还能让消费者由衷地笑，强制“装潢”以及加价这样降低消费者购买体验感知的劣行，奥迪相对更柔和。新奥迪A4L若是能尽快上市，配以稍微的市场优惠，相信能在如今奔驰C级以及宝马3系手上拿到不小市场份额，或许还能将如今逐渐流向于第二阵营的市场份额抢回。
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/55998.html
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