早晨起来就看到朋友圈里有人吐槽:我太难了!“双十一”的快递才刚收完,“双十二”又要来了,不买点什么觉得自己吃了亏,想买又不知道买什么。赚钱难,花钱为什么也这么难!
果然没钱人的烦恼千篇一律,有钱人的烦恼不可捉摸。
别闹心了,早就有人帮你想好买什么了。
为了不让大家遭受“选择困难症”的困扰,最近在贵州,吉利汽车竟然下血本带客户们在自己的汽车工厂里过了一个“吉利好车节”。有人说,每年的最后一个月是最痛苦的一个月,因为这一年的节假日都已经用完了,剩下的就是毫无盼头的漫长等待。
这下正好,“双十二”的购物烦恼解决了,大家还能开开心心过个节!吉利汽车的这波操作,简直就是“教科书”级别的客户关怀。
12月7日至8日期间,吉利汽车在同一时间分别在位于贵阳的吉利整车厂制造基地和吉利贵阳发动机制造基地,举办了三场大型的“吉利好车节—工厂团购会”,这是一场集实惠购车、品质体验、趣味玩乐于一体的年度趣惠购车盛宴。
活动现场除了妙龄少女的热辣舞蹈、趣味十足的小游戏和时下最流行的DIY拼豆,还有小米空调、京东购物卡、精美车模、品牌电饭煲和价值4999的油卡等多重大奖拿到现场客户手软。
最难以置信的是,吉利竟然还邀请大家对吉利汽车贵阳制造基地各园区进行了参观,让客户零距离深入了解产品的生产流程,并邀请专业讲解师对旗下各车型进行讲解,从多维度了解吉利汽车品牌价值。
涉及到安全和其他技术层面的问题,客户进工厂选车购车,这在平时是想都不敢想的事情,吉利工厂在这次活动把不可能的事变成了可能,极大地提高了用户体验。
这次活动,吸引了1500余名客户及其家人前来体验,定单量达到了1217台,下单率高达80%以上,活动取得了圆满成功。
其实早在2018年,吉利汽车就在“双十一”期间举办了第一届“吉利好车节”,这也是汽车行业做的一次大胆尝试——第一次使用节日的概念回馈客户。事实表明这次尝试非常成功,活动的开展不但让吉利品牌形成了专属的标签印记,同时还让客户深深感受到了吉利的温度,在客户心中,吉利是有着人文关怀的。
新一届的“吉利好车节”,在上一届的基础上,将内容进行了丰富创新,将福利进行了再度升级,最重要的是将购车优惠力度再次加大,让客户真真切切体会到吉利汽车的真情实感。
事实上,吉利汽车宠客户,早在业界出了名。
从每年年末由吉利品牌主办,各经销商协办的吉利车主年会“吉家宴”,到最近在成都举行的“吉公子买单——请用户吃美食”的活动,再到这次的“吉利好车节——吉利汽车工厂优惠购车”活动,吉利都坚信着“用户最大”这条真理,创造各种机会拉近品牌和用户的距离,真正打造以实惠促销售、以品质提价值、以吉趣强体验的销售理念。
目前,乘联会公布了2019年11月国内乘用车销量排行榜,吉利集团成功取代上汽通用,成为国内市场的第三大汽车厂商,仅次于“南北大众”。以“中国最美B级车新旗舰”吉利博瑞、“大型互联精品SUV”吉利博越、首款由CMA架构打造的SUV吉利星越和首款家用MPV吉利嘉际为代表的热销车型已经走进越来越多的中国普通家庭。
无论是品牌实力、车型矩阵、产品水准、服务体系还是优惠力度,吉利汽车都有能力成为行业标杆,如今接近年关,为什么不选择一辆吉利汽车开回家过年呢?
以上图片来源于吉利品牌官方
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原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/69812.html
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