2019年开局第一战已经打响,车企纷纷披露1月份汽车产销数据。
2018年中国车市经历28年以来首次负增长,吉利却逆势而上,新年首月交出158393辆的销售成绩,这甚至超过奥迪1月的全球新车交付数据144650辆。
博越+帝豪 月销破4万
1月份,吉利新车销量超15万辆,同比增长2%,环比增长约70%,迎来2019年开门红。吉利此前公布2019年销量目标为151万辆,这意味着1月份就完成了全年销量目标的10%。这主要得益于吉利旗下多款车型月销过万。
吉利SUV系列月销基本过万,博越更是卖出月销2-3万的喜人成绩。以下为吉利旗下主流SUV的销量情况:
博越 —— 定位智能互联精品SUV。1月销量高达27503辆,仍不及去年同期30381辆。
帝豪GS—— 主打年轻群体车型。2016年推出,2018年改款。造型配置媲美合资车型。1月销量15481辆,环比增44%。
远景SUV—— 紧凑级SUV性价比车型。2016年8月上市,月销过万是常事。2018年6月份,新远景SUV上市,3.0代产品标准进行升级,推出搭载1.4T全新动力版本。 1月销10030辆,略高去年。
不仅SUV车型大卖,吉利的轿车系列以全新帝豪、全新远景、帝豪GL和斌瑞形成“4个A”为笑销量助力。其中帝豪1月销量破2万辆,与SUV车型博越成为支撑吉利的两款当家车型。
全新帝豪——1月销量共计24072辆。
帝豪GL—— 抗衡合资的A+轿车。2018总销14.8531万辆,同比大幅增19.7%。1月,帝豪GL销13747辆,环比增84%,同比下滑9.3%。
缤瑞—— 定位更高,尺寸更大,科技配置更丰富,搭载了全新BMA平台的1.0TD发动机。自2018年8月底正式推向市场,首月热销5029辆。1月销12480辆,自上市以来销量一直处于涨势。
吉利的高端品牌领克,自2018年6月底倒入领克02、01PHEV、03三款高品质车型,已形成SUV+轿车、燃油+新能源的立体产品布局,全面出击中高端品牌市场。
2018年领克累计销量为120414克辆,领克01全年销89405辆。1月份,领克01销12588辆,位居第一。但与此前相比,这个数据却处于略微下滑趋势。
上汽集团1月销量下挫
与之形成对比的是上汽集团。
上汽集团1月产销快报显示,2019年首月上汽集团总销量为61.15万辆,与去年同期71.22万辆相比,下滑14.13%。上汽集团1月份仅上汽依维柯红岩商用车有限公司出现22.57%同比增长,其他子公司的销量均同比下滑。
利润奶牛上汽大众和上汽通用,同比销量出现10%的下滑幅度。上汽乘用车和上汽通用五菱同比下滑幅度为17.84%和20.03%,可以看出1月份上汽集团跌幅明显。
实际上,2018年乘用车市场自1990年以来的首次销量下跌,但上汽集团全年总体表现平稳,2018年度业绩预告显示其归属上市公司股东净利润约360亿元,同比去年增加约16亿元,增幅为4.6%。
即便是汽车行业上一年的大赢家“上汽集团”,2019年首月也显示出下挫之势,这给2019年车市又增添了不明朗。
日系车开年销量大涨
2019年开年销量数据公布,凯美瑞、雷凌、雅阁、思域等日系车型销量呈现高达90%的增幅。
1月份,丰田汽车超越本田和日产,成为当月在华销量最高的日本车企,其在中国市场终端销量达到147100辆,同比增长15.3%。
其中广丰旗下的第八达凯美瑞月销达到19720辆,同比增长70%,再次刷新上市以来月销记录;雷凌1月销量达到26681辆,同比增幅高达90%;致炫+致享1月售出15031辆,同比增长58%。
本田系销量数据也非常可观。1月份广本售出73617辆,同比去年增加1.671%,其中雅阁1月销售23649辆,同比增长24.9%。
经过改款的凌派,凭借动力及油耗优势,1月销量达14688辆,同比增长46%;
“平民跑车”飞度凭借空间及动力优势,以及不断进行的配置升级,1月销量突破11545辆,同比增幅高达44.1%;
东本系思域1月份销量破1.9万辆,同比大增45.7%,而东风本田1月份销量达60691辆,一扫去年“机油增多”事件阴霾,刷新历年终端销量数据。
这些合资车型大幅增长的同时,挤压的便是自主品牌市场空间。以广汽集团为例,广丰、广本一月销量均处于大幅增势,广汽自主乘用车1月销量同比降幅却高达44.64%。
随着2019年新能源汽车进入交付元年,国外车企也逐渐开始向中国市场推出纯电动车,自主品牌面临的压力将会更为巨大,国产新能源车将“正面迎敌”。( 文/ 购车智囊团)
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