近两年,比亚迪汽车旗下车型设计风格方面有了更多的创新和认可,一改以往的”杀马特”风格。比如比亚迪全新一代唐采用的Dragon Face家族脸谱,全新的设计语言也让这款车具有很高的辨识度。
或许是尝到了甜头,目前又有媒体爆料,比亚迪设计团队将新增两名重量级人物,除在2016年加入比亚迪的艾格,法拉利和奔驰设计师也被比亚迪挖来了。
两人是何来头?
这次全新加入比亚迪的是原法拉利外饰设计总监欢马·洛佩兹和原戴姆勒奔驰内饰设计总监米歇尔·加帕内蒂。从两人曾经的履历来看,还是非常优秀的。
洛佩兹在法拉利曾参与负责法拉利Portofion、LaFerrari、458、488等众多知名跑车的设计工作,法拉利也是全球知名度最高的跑车品牌之一。他还曾在西雅特、奥迪以及兰博基尼等任职过,参与设计的车型包括兰博基尼Aventador、兰博基尼Gallardo、奥迪Allroad quattro等其他品牌车型。
此外,帕加内蒂早前是梅赛德斯奔驰意大利设计中心的负责人,他所领导的设计中心主要研究奔驰车型的内饰解决方案,其曾领导全新一代奔驰S级、C级等的内饰工作,进一步诠释打造豪华车的内饰风格。
目前,奥迪R8之父艾格担任比亚迪造型总监职位,而欢马·洛佩茨出任比亚迪首席外饰总监,歇尔·加帕内蒂出任比亚迪首席内饰总监。
王朝设计,全面迭代
说起比亚迪,就不得不提到它在设计上作出的改变。
在以前,比亚迪被消费者调侃得最多的就是它的车标以及外观设计,”比亚迪就缺了个设计师”、”比亚迪2000块钱的设计师什么时候下岗”等评论也是时常可以看到。显然,比亚迪听到了消费者的心声。
自邀请前奥迪R8之父艾格为其”王朝”产品重新设计语言之后,新一代王朝系列就备受瞩目。而2018年,比亚迪也终于凭借”王朝”系列车型的全面开花。特别是艾格为比亚迪设计的Dragon Face理念,开创了比亚迪新的王朝系列,销量更是节节攀升。
作为比亚迪旗下首款使用”Dragon Face”设计语言的产品,宋MAX一经推出就引爆MPV市场,2018年宋MAX累计销售141,068辆,成为比亚迪王朝家族绝对的销量担当。
这种势如破竹的攻势延续到了比亚迪后续推出的王朝家族车型,全新一代唐全年销量达58,799辆,8-12月份连续5个月销量破万,其中全新一代唐DM全年销量为37146辆。同时,新能源市场的人气车型秦Pro也在2018年完成升级,更强的产品力使其2018年总销量达到65871辆。
再挖设计总监,补齐短板?
此次比亚迪再挖角设计师,让人对比亚迪未来的设计充满了期待。
从两者在比亚迪的位置来看,都是各有所职的。比如帕加内蒂主要负责的是内饰这一方面,补齐原先艾格只在外观上进行改变的短板。大家都知道,奔驰的内饰一直都比较出名,其内饰的豪华感得到了众多消费者的认可。如果帕加内蒂能够延续在奔驰内饰上设计的水准,那比亚迪的内饰值得期待。
而对于洛佩兹来说,其曾经参加过法拉利Portofion、LaFerrari、458、488等众多知名跑车的设计工作,一直游走在跑车界的他,加入比亚迪后可能又会带来焕然一新的外观,或者它会参与比亚迪其他车型的设计,这似乎也是在透露比亚迪未来车型方向的一种信号。
不过,相信在这两位知名设计师的加盟下,比亚迪汽车的设计肯定是将更加趋于主流化甚至是国际化的。或者,比亚迪也计划冲击高端,打造自身豪华品牌。
小编语
有了两名得力干将的加入,比亚迪设计团队无疑是更加有实力。三位设计师会擦出什么样的火花,也是大家所期待的。
不过,”换壳”始终只是产品进步的第一步。对于车企来说,最重要的核心还是在于产品自身的实力。比亚迪才在2018年打了一场优秀的翻身仗,如今正是不断前进、继续发扬的好时机。而能否继续这种趋势,除了有在设计上的加分之外,最终还是要靠产品”吃饭”。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/12914.html
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