又一韩系车或崛起，“加大号菲斯塔”，颜值80分，买雅阁的等一等
韩系车早些年凭借高性价比和颜值，俘获了不少国内消费者的芳心，销量连续大涨，这几年来，却遭遇到中高端车型几乎“无人问津”，仅靠8-15万左右的中低端车型“打江山”的局面。譬如北京现代ix35和起亚智跑，两款紧凑型SUV爆发，月销量万辆以上，备受欢迎，可是均为针对中国市场量身打造，放低身段与自主品牌“近身肉搏”的结果。
中高端车型方面，起亚KX7、起亚K5、索纳塔九、全新胜达等车型，几乎“全军覆没”。很显然，现代和起亚不能坐以待毙，去年上市的菲斯塔已经打响第一炮，上市不到3月，销量超32000辆。
作为韩系品牌国内最有影响力的合资车企北京现代，一路以来跌宕起伏，2013年首超百万辆大关，全年销103万辆，2014年创下了入华以来的最好成绩，销量116万辆。两年后的2017年，却遭遇了最为“黑暗的时刻“，销量由2016年的114万辆直线下跌至82万辆，跌幅近30%。时间来到2018年，经过一系列大刀阔斧的调整，终于有止跌企稳的迹象，全年销量74.61万辆。
年初，北京现代信誓旦旦的公布了2019年90万辆的新目标，增速预计超20%，会推出8款新车，其中包含三款全新车型，新一代索纳塔、全新一代胜达、新一代现代ix25。最早投放市场的是全新一代胜达，预计在4月底上市。
曾经被网友誉为“屌丝三宝”之一的索纳塔，换代新车将今年12月上市。既然北京现代信心满满，那么现代新一代车型到底有没有竞争力，借着新一代索纳塔官图发布之际，我们来简单聊聊，这款车能否迎来第二春，再度逆袭崛起。
索纳塔对于现代的意义非同一般，如凯美瑞之于丰田，Passat之于大众，旗下中型车“担当”，肩负着终端市场开疆拓土和树立品牌形象的重任。流体雕塑的第八代索纳塔，是最为火爆的一代，2011初上市后月销迅速破万辆，成为当初国内中型车阵容首屈一指的热门车，这一代车型整个生命周期受欢迎度都不低。只是这一热销势头并没有延续到第九代索纳塔，2015年3月上市后，难以再续索纳塔八时代的辉煌，销量大幅下滑，2018年仅卖了6693辆，月均仅500台左右，今年1月甚至只卖241辆。同级的迈腾去年销量22.89万辆，帕萨特17.90万辆，凯美瑞16.30万辆，差距极大。
首先是现代品牌“大势向下“，所谓趋势的力量，消费者买车大多有从众心理，认为大家都买的车型，一定差不到哪去，从大环境来说，索纳塔九有点”生不逢时“。
其次，索纳塔八能够走热与当时流体雕塑设计带来的高颜值，深受中青消费者认可密切相关，加之价格有一定优势，而迅速走热火爆。至于索纳塔九，自然消费者期待设计能够焕然一新，高预期下带来的落差是消费者不能接受的，一款车在设计上不能被消费者普遍认可，从一开始就输了。
产品竞争力，索纳塔九提升也并不显著，性能、价格、颜值、空间均没有突出表现，加之驾驶和乘坐品质在同级属于一般水平，对比持续火热的帕萨特、迈腾、凯美瑞、雅阁等，与一线中型车实力差距不小。比拼性价比，美系的迈锐宝XL和君威更占上风，很显然，索纳塔九的生存空间已经被严重挤压，“一蹶不振”在所难免。
如今第十代索纳塔即将闪亮登场，能否一雪前耻，再回主流阵容？
这次外观终于有了看头，能打80分
第十代索纳塔
第九代索纳塔
菲斯塔
设计：如果说第九代索纳塔设计“索然无味，毫无诚意”，第十代索纳塔似乎又开始让人有点兴趣了。“Sensuous Sportiness”设计语音，从最新公布的官图来看，主打年轻运动化风格，比如运用大量镀铬饰条勾勒的形神兼具的前脸，实话实说，比现款索纳塔九视觉上更富冲击力，新鲜感十足。
侧面，类似运动型轿跑的车身，上中下三条腰线配合旋风式双色轮圈，及溜背式车尾，营造出浓厚的运动气息。车尾，贯穿式一体尾灯和微微上翘的扰流板，运动气息得到进一步宣扬。
从设计元素来看，有点类似“加大号菲斯塔”，个人认为更加漂亮大气。
从第一眼来看，如果说现款索纳塔九设计只能够打60分，索纳塔十应该至少能打80分。
内饰也不差，相比同级对手不逊色
内饰也发生了翻天覆地的变化，虽依稀能看到现款车型的影子，设计却让人耳目一新。四幅式方向盘、翅膀型仪表、平行四边形中控屏，成为视觉的焦点。内饰应用了大面积棕色皮革材质覆盖包裹，空调控制区得到进一步简化，下方用了全新电子档把和手刹，档次感得到提升。
动力和尺寸有变化
根据曝光消息，新车长度增加45mm，宽度增加25mm，高度则下降30mm，轴距也会增加35mm。现款索纳塔九尺寸为4855/1835/1485mm，轴距为2805mm。
第十代索纳塔搭载了2.0T涡轮增压、2.4L自然吸气、2.0L混合动力，最大功率为180kW、136kW、142kW，根据全新胜达的配备来看，变速箱应该会从6AT升级到8AT。
再度崛起何其容易？
综合来看，第十代索纳塔还是可以期待的，只是上市后的定价相当有难度，现款售16.98-24.98万，与凯美瑞和雅阁基本处于同一水平线上，如果新一代索纳塔要再度崛起，显然不能和日系对手硬碰硬，必需拿出十足的诚意，15-22万左右的定价，后期能够给出1-2万的优惠，或许还有再度崛起的机会。
苦日子到头了，又一韩系车或崛起，堪称加大号菲斯塔，帅气不输雅阁，说的就是第十代索纳塔。这款车能火吗？实事求是的说，有没有再度崛起的可能？
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