最近两年,大众在中国市场开启了SUV车海战术,大量不同级别的SUV车型密集上市,而入门级的T-CROSS更是将采用双胞胎策略同时落地上汽大众和一汽-大众。上汽大众版本的进度显然快了不少,与欧版同步发布,但采用加长轴距设定,前脸则和最近上市的途岳一样,延续途昂的硬派风格设计。量产车型有望在4月下旬的上海车展正式上市。相比之下,一汽-大众版本就神秘多了,哪种外观?是否加长?何时上市?目前都不明确,甚至测试车都还从未被捕获。
从市场格局来看,日产劲客走经济型路线,整体定价会更低一些;别克昂科拉因为标配1.4T动力,入门门槛则要更高;本田缤智将成为其最主要的竞争对手,不过后者在车身块头上更占优势。而缤智和昂科拉顶配版本都配置了四驱系统,因此天花板价格也会比T-CROSS更高。不过T-CROSS最大优势就是有着大众的品牌力加持。
再看大众品牌自身体系,T-CROSS和同样即将上市的全新POLO都是出自大众MQB A0平台。实际上T-CROSS就是POLO的SUV版本,海外版本轴距同为2654mm,只是国产后,一个选择原版引进,一个选择轴距加长88mm,因此在车身长度和轴距方面都拉开了明显差异。定价、定位同样如此,T-CROSS的高配版还带有全液晶仪表,全景天窗配置,与外观颜色呼应的双色内饰搭配。
而在大众SUV阵列中,排在入门级T-CROSS之上的就是一汽-大众的T-ROC探歌车型,后者也在海外版基础上对轴距加长了77mm。因此并没有打乱原本的梯级产品排布,而T-ROC的定位明显更高,除了入门级版本之外,其余车型都采用了多连杆独立后悬架,另外高配版还带有四驱系统。动力配置方面,除了与T-CROSS相同的110kW高功率1.4T发动机,还另外提供1.2T和低功率1.4T两款发动机,因此其整体定价对T-CROSS很有参考意义。
入门级的T-CROSS上市之后,加上途岳、途观、途观L和途昂、以及下半年的途昂Coupe,上汽大众将完成多达6款车型的SUV车型梯级排布。T-CROSS对桑塔纳这种前后排腿部空间相当的A—级车型会有一定的消费分流能力,而且大众品牌在中国的号召力,将其SUV消费门槛进一步拉低后,要想获得成功,并不是什么难事。
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