虽然7座SUV市场一直是丰田汉兰达一车独大的局面,但依旧有不少主机厂想进入这一市场分一杯羹。然而,七座SUV市场的竞争也十分激烈,实力稍弱就被甩远了。
长安马自达CX-8
指导价:25.88-33.08万元
1月销量:262辆
立志要在中国市场做二线豪华品牌的马自达销量依旧疲软,不论是一汽马自达还是长安马自达销量都呈现出持续下滑的趋势,而这种品牌层面的整体下滑也自然传导到了具体车型上。
马自达CX-8在开发之出本来是一台针对日本本土的车型,在已经有了CX-9的情况下。CX-8的产品定位其实很尴尬,尤其是针对中国市场这种追求车内大空间市场的情况下。虽然看数据CX-8表现得比较“大”,但如果你实际体验过CX-8的内部空间就会发现,CX-8在前排、第二排的空间表现和CX-5差不多。而在这种情况下CX-8却又加入了第三排座椅,其乘坐表现绝对堪称“灾难”级。在车内三排都坐满的情况下,CX-8第二排和第三排乘员之间的乘坐舒适性还会受到互相干扰。因此,采用7座(6座)设定对CX-8本身来说就是大败笔。
既然第三排乘坐舒适性无法得到保证,那么购买CX-8的理由在何处呢?如果需要使用5座,那为什么不买更便宜的CX-5,而要买定价颇高的CX-8呢?1月销量仅262辆,是市场给出的选择答案,消费者们越来越成熟了。
广汽菲克Jeep大指挥官
指导价:27.98-40.98万元
1月销量:1704辆
从诞生之初起,Jeep大指挥官就把丰田汉兰达当成了最大假想敌。然而现实的铁拳给了广汽菲克又一次重击,汉兰达依旧炙手可热,Jeep大指挥官却未战已败,1月销量仅1704辆与丰田汉兰达的月销可谓相差甚远。
对Jeep品牌来说,在其中国市场走的市场营销套路和如今的那些流量明星一样,产品力一般,就靠卖人设,专打情怀牌。然而对大部分消费者来说,“合资高端七座SUV”、“中产阶级家庭的专业级SUV”这些口号毫无意义,关键还是要靠价格和产品力说话。
从产品力说,Jeep大指挥官驾驶表现和动力都还算不错,就是油耗较高。而作为7座SUV,Jeep大指挥官的第三排座椅毫无使用性和乘坐舒适性可言,连鸡肋都比不上。加之定价颇高以及Jeep品牌一贯的“柠檬车”形象。在有丰田汉兰达这种对手可选的情况下,大指挥官卖出现在的成绩不足为奇。
东风标致5008
指导价:18.77-27.97万元
1月销量:825辆
和上文其它两款7座SUV一样,7座版标致5008也有着它们的通病:就是第三排座椅毫无意义根本坐不了人,但好在标致5008还有5座版。然而,就是在这种情况下,5008月销量也只有可怜的825辆,和同级主流竞品之间相差巨大。除了有产品力方面的问题,本质上还是神龙管理混乱,市场营销不利的缘故。
产品力方面,标致5008外形设计前卫,操控表现好、动力爆发一般,5座版空间表现不错是优点。缺点则有乘坐舒适性不好,车内味道大。总体来说,5008是一款个性鲜明的车。
然而,随着近些来年法系车品牌在中国市场的逐步走低,加之神龙对标致、雪铁龙品牌的建设不利,认可标致品牌的消费者越来越少,车型市场口碑差,二手残值率低,这些因素都导致标致车型不好卖。出了武汉地区,选择标致的消费者数量是几何级数式递减。月销不足千辆实属正常发挥,标致和雪铁龙在整体下滑的大背景下还能在国内市场撑多久呢?
( 文:何威、新车谍照王)
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