文/李晶晶
在回答“轩逸换代,轩逸经典会跟着换代吗?”问题之前,我们先要弄清楚两个问题,分别是:1、轩逸和轩逸经典是什么关系?2、轩逸经典为什么能够一直和轩逸同堂销售?
轩逸和轩逸经典是什么关系?
新一代的轩逸在上海车展正式亮相,酷似小天籁的外观吸引了许多人的目光,包括我身边的朋友,不过有些人在聊完新轩逸之后,会补问一句:轩逸和轩逸经典是什么关系?
轩逸经典是轩逸的“前世”,只不过这个“前世”活得够久,直到今天还在和现款轩逸同堂销售。
至于轩逸经典到底是一款什么样的车?我们需要从2006年引入国内的蓝鸟·SYLPHY说起,这款车进入国内后有了新的名字,叫做“轩逸”。2009年,东风日产亮相了改款后的轩逸,这款车和目前在售轩逸经典的外观几乎是一摸一样。
2009款轩逸采用的HR16发动机也出现在2019款轩逸经典上。目前在售的轩逸经典也沿用了1.6升排量,搭载5挡手动或CVT变速箱,依旧使用前麦弗逊式独立悬架/后扭力梁式非独立悬架。10年过去了,轩逸经典依旧是昔日的“青葱少年”。
到了2012年,2009款轩逸被改名为轩逸经典和当时上市的全新一代轩逸同堂销售。直到今天,轩逸经典和轩逸仍然是并行销售。
轩逸经典为什么能够一直和轩逸同堂销售?
在售轩逸和在售轩逸经典,两款车分工明确,分别覆盖不同购车预算的群体。以2019款车型为例,轩逸的指导价格区间为11.90-16.15万,轩逸经典是10.63-11.83万,两款车在价格上形成互补。同时,轩逸经典的终端裸车价格已经下探到7万左右,这让东风日产不仅能和朗逸一较高下,也可以强夺部分原本打算购买捷达、桑塔纳这类车型的客户。
经过这么多年,轩逸经典的研发、平台开发等等成本早已经被消化殆尽,东风日产能够从这款车上获得更多的利润。不过轩逸经典也在一定程度上拉低了轩逸的产品形象,这对于东风日产来说不是一件好事。
正如我在开篇写道的,一些消费者在关心新一代轩逸的同时,会关注到在售的终端售价不到10万的轩逸经典,这样的联系会拉低新一代轩逸的溢价能力。所以,轩逸经典会和新一代轩逸一起销售吗?我们一起来看第三个问题。
轩逸换代,轩逸经典会跟着换代吗?
目前,轩逸是两代产品一起在卖,即在售的轩逸经典和在售的轩逸,未来两代同堂销售的情况不会改变。不过我们猜测,在售的轩逸经典会和我们告别,同时在售的轩逸有望成为未来的轩逸经典,也就是说轩逸经典将迎来换代。我们有上述猜测的依据是东风日产不会做出三代产品同堂的布局,为什么这么说?
目前,在售轩逸经典终端价格已经下探到了7、8万,如果三代产品同堂销售,那么在售轩逸经典的价格会怎样,难道是5、6万?这样势必会对轩逸产品的形象有更深的伤害。另外,马自达6三代同堂战略的失败也是前车之鉴,我们猜测东风日产不会冒这样的风险。
所以,在售的轩逸会成为未来的轩逸经典和新一代的轩逸一起销售。同时,厂家在为未来轩逸经典制定价格时会参考目前在售轩逸经典的指导价格,不过消费者们需要注意,未来的轩逸经典,它的终端价格不一定会像目前在售的让利这么多,毕竟换代后的轩逸经典没那么老。
当然,还有一种可能,东风日产为了避免三代产品同堂销售,或将让在售的轩逸经典彻底告别历史舞台,只留下两代轩逸一起销售。所以正在关注在售轩逸经典的朋友,新一代轩逸上市之前的这段时间,或许是你能够买到现款轩逸经典的最后机会,抓紧时间了。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/29841.html
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