年轻人越来越『运动』，运动轿车的春天来了？
文｜郭文静
图｜来源网络
在上汽狂发30亿元红包之前，2019款名爵6 20T/50T车型在上汽国际赛车场正式上市，而企业随后发出的这轮红包雨，无疑成了2019款名爵6的另一股助力。
老款名爵6于2017年11月上市，是名爵品牌采用感性力设计的第一款轿车产品，当时上市时其定位和售价都做了一定调整，上市后该车销量表现不错，曾一度逼近月销万辆大关，对于一款『相对小众』的运动型轿车来说，这样的成绩已属不易。
2018年该车全年销量为9.5万辆左右，月均销量在8000辆左右，与名爵ZS一起成为品牌的销量支柱，但进入2019年，受大环境影响，该车销量略有起伏，此时推出一款更具『品价比』的新款车型，显然是明智的选择。
为了强化名爵品牌的运动形象，并为这两款新车上市造势，名爵品牌还把从1949年起，每年6月在英国银石赛道举办的MG Live挪到了中国，这也是这一活动第一次在中国举办。活动上这两款新车正式上市，其中2019款名爵6 20T车型为燃油车型，官方购置税补贴后售价区间为9.28万-14.48万元；名爵6 50T车型为PHEV版车型，官方购置税补贴后售价为14.98万-16.88万元。
据官方公布的消息，官方针对燃油版车型提供50%购置税补贴，PHEV版车型提供专享金1万元，购买新车还可享受3年0利率、互联网车型基础服务/基础流量终身免费，前6666名购买Trophy版用户，还可花费999元享万元Trophy服务包。
官方给出的购车政策，再加上上汽随后发出的30亿元购车红包，2019款名爵6的性价比进一步提升，当然更重要的是，新车在配置和动力上做出的升级。作为年款车型，新车外观内饰变化不大，燃油版车型主要对配置做了升级，全系升级到国六排放；配置方面，新车搭载MG PILOT智能主动驾驶辅助系统，全系标配XDS弯道神器、LED日间行车灯、无钥匙进入、一键启动、电子手刹、Auto Hold自动驻车、PM2.5净化系统、真皮多功能方向盘等。
PHEV版车型则将发动机由1.0T三缸换成了1.5T四缸，电驱更换为10速EDU变速箱。50T插电混动车型搭载的这套动力系统，最大功率为305马力，峰值扭矩为480牛·米，纯电模式续航里程为51km，官方给出的百公里加速时间为5.9秒，比老款车型明显『提速』。
同时，2019款名爵6三款Trophy车型还分别提供BOSE音响套装、运动尾排竞速套装、全能旗舰套装可选。在上市发布会之前，名爵还组织了一场与竞品车型的对比试驾，实际试驾中，新车的各方面表现都不输合资竞品。
随着消费升级，运动型轿车和SUV正在被越来越多的年轻消费者接受，目前汽车行业正在兴起的轿跑SUV风潮就是这一需求的一个体现，在这样的背景下，主打运动的名爵品牌有望获得更多关注，并凭借先发优势占领更多市场份额。
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/30326.html
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