本文由车动力原创,作者邓瑞鹏,转载请注明出处!
4月SUV销量榜出炉,整体依旧呈下跌趋势,排名前十车型共5款合资与5款自主,从增幅情况来看,合资车型有三款同比有所上涨,而自主品牌均出现不同程度下跌。
据乘联会最新销量数据显示,我国4月份共售出新车150.8万台,与去年同期相比下降16.9%,与3月份相比也有13.8%的下降,整体形势依旧严峻。其中SUV市场共售出新车64.2万辆,同比下滑14.7%,环比下降15.6%;今年1-4月SUV市场共售出新车285.3万辆,同比下降12.5%,下面我们就去看看4月份SUV销量前十都有谁。
NO1.哈弗H6
4月销量:24769辆
哈弗H6依旧稳坐SUV榜单第一宝座,不过虽然能保持第一位置,但整体销量和以往相比却有不小落差。从销量来看,哈弗H6是本月唯一销量破两万的车型,放在以前月销量可是超过3万、4万,销量同比下跌超过四分之一的它还能保持冠军宝座,这和整个市场的低迷有很大关系。不过随着哈弗品牌的产品线越来越丰富,加上不错的官降幅度,剩下几个月的表现值得期待。
NO.2日产奇骏
4月销量:19704辆
不到两万的销量就能位列第二在以前可是比较少见的,但日产奇骏本月的表现还是不错,与去年同期相比有26.5%的增长幅度,共售出新车19704台。奇骏的主销车型为2.0L版本,这在涡轮车为主的SUV市场算比较少见,凭借出色的燃油经济性与车主良好的口碑,奇骏仍能在该市场占有一席之地。
N0.3大众途观
4月销量:16840辆
大众途观常年占据合资SUV市场销量第一,本月由于日产奇骏的突出表现让它位列合资第二、总榜单第三。与去年同期相比途观出现32.9%的降幅,整月销量仅为16840辆。与日产奇骏相同,大众途观的用户口碑非常不错,加之大众品牌在国内市场的出色号召力,让途观在市场遇冷的情况下依旧能保持不错的排名。
NO.4 本田CR-V
4月销量:15884辆
本田CR-V在本月销量榜中排名第四,总销量为15884辆,值得注意的是本田CR-V同比增幅高达843.8%,能有这样的增幅是因为去年的某事件导致。不过随着问题解决,本田CR-V的销量也逐渐回归正常水平。现目前的本田CR-V有传统动力与混合动力,能给消费者提供多样选择,加上一贯的品质保障与良好口碑,本田CR-V未来的市场表现值得期待。
NO.5 吉利缤越
4月销量:12784辆
吉利缤越去年10月才上市,虽然新车上市不久,但在本月也能凭借12784辆的销量杀入前五。该车属于小型SUV市场,该市场的竞争不小,各大车企都争相杀入这一市场,缤越能在该市场站稳脚也展现出吉利旗下产品越来越出色的产品性能,毕竟上市半年就能收获如此佳绩并不容易。
NO.6宝骏510
销量:11927辆
宝骏510本月表现不佳,曾经SUV榜单前三的它与去年同期相比下跌52.0%,仅售出11927辆。出现这样的下滑除开市场本身不景气外,竞争加剧也是不小原因。虽然该车的整体设计、性能较以往的宝骏车型有不小提升,但品牌力的不足以及更出色的竞争对手出现,导致宝骏510在本月仅仅排在第六名。
NO.7 奔驰GLC
销量:11827辆
奔驰GLC本月同比增长幅度达到17%,销量为11927辆,在车市遇冷的情况下能出现增长也表现出现目前的市场形势:车市整体出现负增长,而豪华品牌销量却逆势上扬。虽然奔驰此前因为某事件受到质疑,但从销量来看受到的影响不大,从这上面也能明显感受到豪华品牌的品牌力对于消费者购买信心的影响。
NO.8吉利博越
销量:11573辆
吉利博越在四月销量下滑幅度也不小,47.9%的跌幅仅次于宝骏510,整月也仅仅售出11573辆。吉利博越的整体产品力还算不错,但随着越来越多新竞品车型出现以及竞争对手的换代,吉利博越的竞争力越显不足,上市至今也仅仅有一次小改款,对于消费者来说吸引力越来越低。
NO.9 荣威RX5
销量:11069辆
荣威RX5上市时凭借车联网方面的优势收获到不俗成绩,不过随着越来越多的车型搭载车联网功能,荣威RX5的竞争力就显得不那么足了。荣威RX5本月销量与去年同期相比下滑了38.5%,共售出11069辆新车。不过对于荣威RX5而言,它的出现间接拉动了车联网系统的普及以及大众对于荣威品牌的认知,从这方面来说它还是成功的。
N10.日产逍客
销量:10672辆
日产逍客本月的表现也不错,虽然与去年同期相比出现14.4%的下滑,但下滑幅度并不算大,毕竟同级别竞品进入前十的并不多。一直以来日产逍客的市场表现都不错,这也主要归功于稳定、出色的产品力以及不错口碑。在竞争越来越激烈的市场下,逍客一直保持技术、配置方面不断提升,用更完善的产品吸引更多消费者。
结语:从4月的SUV市场销量榜单不难看出,整个市场的表现依旧低迷,进入前十的大多数车型都出现不同程度下滑,这也给各大车企在剩下几个月提出了不小挑战。从品牌来看,前十中合资品牌与自主品牌平分秋色,但值得注意的是所有自主品牌车型均出现下滑,而合资品牌车型中还有三款处于增长状态。在这样的情形下,自主品牌将面对更严峻的形势,对它们而言剩下几个月将面临的挑战更大。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/32553.html
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