近日,我们得到消息,捷达VS5现在已经到店了。
关于捷达,我们之前就给大家做过报道了。捷达品牌作为一汽-大众旗下的子品牌,自从去年年底开始,就被市场所关注。直到今年的2月26日在德国沃尔夫斯堡最终成立。
而在今年的上海车展上,捷达推出了VA3、VS5和VS7三款车型。
其中,VS5作为捷达品牌的首款SUV车型,它的表现尤为重要,它关系到捷达能否迅速打开市场。
从之前我们得到的消息来看,捷达VS5的前脸发生了巨大变化。原来大众车型的横幅式格栅已经变成了点阵式格栅,大灯造型也做了全新设计,下进气格栅的形状也发生了改变,看惯了大众之前的那张“老脸”,捷达的这张新脸更显年轻。
“Y”字形尾灯更有辨识度。
捷达VS5车身尺寸为4419/1841/1616mm,轴距达2630mm。
内饰方面基本也是向大众看齐,当然变化也是有的,比如空调出风口的设计就更加时尚,关键中控部分配了一块大屏,极大地提高了车内的科技感。
动力方面,目前还没有官方还没有发布信息,目前我们只能判断,捷达VS5未来应该会搭载1.4T发动机。
细心的朋友应该会发现,捷达VS5在车尾部保留了“一汽-大众”的标识,这个操作还是非常明智的。
尽管大家都知道捷达是一汽-大众的子品牌,但它毕竟不再挂“VW”的标,消费者的接受度显然会打折,当然捷达的产品实力是有所保障的。
但捷达品牌形象需要提升自身品牌形象,一汽-大众正在给捷达打上德系的标签,这从品牌发布会设在德国,采用1.4T发动机,甚至底盘都用了MQB平台,我们可以发现捷达已经意识到了这个方面。
对于消费者而言,影响购买行为的是价格。捷达VS5这个级别,它的竞争对手非常多,像哈弗H6、荣威RX5、吉利博越等大卖车型,优惠完的价格非常有竞争力。
捷达虽然有大众光环护体,但在这样的竞争局面下,如果没有一个非常有诚意的价格,估计很难打动消费者。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/37919.html
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