6月初,深圳车展、重庆车展先后举办,给华南地区和中西部地区的车友们带来了重量级的车展盛宴。与此同时,部分车企公开了其5月份的销量成绩单。从成绩来看,在5月份这个传统的销售旺季,大部分车企的销量都保持了一定的增长,其中二线豪华品牌的表现尤为亮眼。接下来,我们来看一下雷克萨斯、凯迪拉克、沃尔沃、英菲尼迪的5月销量表现。
雷克萨斯:同比暴涨150%
2018年,雷克萨斯在华销量突破16万大关,进入2019年也依旧保持高速增长。 5月刚刚过去,雷克萨斯就公布了销量成绩单,5月累计销量为1.7万辆,同比暴涨150%,其中,混动车的占比达到33%,累计销量超2.5万台;1~5月的累计销量为7.6万辆,同比上升27%。据了解,雷克萨斯在中国市场的累计用户已经突破100万。
另外,1~5月份雷克萨斯智·混动车型的销量超过2.5万辆,占雷克萨斯在华销量的32%。换而言之,消费者对雷克萨斯混动车型的接受度较高,省油、静谧仍是购买这个级别车型的消费者的主要需求。
从目前的销量数据来看,雷克萨斯用了五个月的时间完成了7.6万辆的销量,在如今整个车市下行的趋势下,雷克萨斯实现了销量的逆势上涨。按照雷克萨斯目前的销量趋势,今年雷克萨斯完成20万辆的销量目标是完全有可能的。
另外,雷克萨斯在国内积累了良好的口碑,旗下的CT、ES等产品不仅符合国内消费者的使用需求,更以出色的品质力打动了消费者。接下来,新款雷克萨斯RX/RX L和雷克萨斯LM将会进入市场,有望创造更多的销量奇迹。
凯迪拉克:CT6同比大增99.1%
销量成绩同样喜人的还有凯迪拉克。买车君从官方获悉,凯迪拉克今年5月的销量为20587辆,同比上升18.9%。今年1~5月,凯迪拉克在华的累计销量为93382辆,虽然同比小幅下降5%,但目前凯迪拉克的车型销量较为稳定。
具体到车型方面,XTS和XT5是凯迪拉克5月最为畅销的车型,分别为5227辆和4876辆,而且CT6同比大增99.1%。自去年年底上市后,CT6针对造型、动力等进行了全面升级,并且主力车型还满足了国六排放标准,产品力的提升自然带来了销量数据的上涨。
目前,凯迪拉克旗下部分车型大概有10万元左右的优惠力度,一款具有高性价比的豪华车型对于消费者来说还是十分有吸引力的。另外在今年下半年,凯迪拉克将会继续扩大其国产车阵容,7月份将上市全新中大型SUV——XT6。新车的尺寸和动力方面有很强的竞争力,届时的销量有望迎来新的突破。
沃尔沃:多款产品实现35%以上的增长
近日,沃尔沃官方公布了其5月在华的销量数据。根据数据显示,沃尔沃5月在华销量为12425辆,同比上涨17.4%。1~5月,沃尔沃在华累计销量为54503辆,同比增长9.5%。
具体到车型来看,XC60、XC90和S90成为沃尔沃的的主力军,在5月份分别售出5485辆,1517辆和3681辆,并且都实现35%以上的增长幅度。除了上述车型外,在5月份上市的国产沃尔沃XC40丰富了沃尔沃在华的产品矩阵,随着国产沃尔沃XC40价格的下探,全新XC40未来将承担沃尔沃的销量重任。
对于沃尔沃来说,今年下半年最关注的车型,XC40应该算是其中的一个。作为沃尔沃寄予厚望的全新紧凑型SUV,沃尔沃在海外市场有着良好的销量表现。目前,全新XC40已经上市,其优良的产品力以及较大的优惠有望吸引更多消费者的青睐,对沃尔沃销量的提升有着至关重要的作用。
英菲尼迪:或需要全新的营销方式
从东风汽车公司获悉,英菲尼迪2019年5月在华的销量为3098辆,同比下降7.8%。目前英菲尼迪只有Q50L和QX50两款产品,其中Q50L的5月销量为833辆,同比下降51%。
从英菲尼迪旗下的主力产品来看,自从在去年完成中期改款后,Q50L的竞争力和销量都有明显的提升,其在去年3~5月份的销量占据了英菲尼迪总销量的90%以上。而QX50自上市后,月均销量为1500台,整体销量呈增长趋势。不过,竞品对手凯迪拉克XT5、沃尔沃XC60先后完成了升级换代以及售价的下探,QX50的增速也在逐渐地放缓。
因此,英菲尼迪这时需要一款重磅的产品来承担更多的销量重任。从英菲尼迪未来产品的规划来看,企业会在未来的5年内发布5款新车。不过下一款全新产品将会在2021年推出,这就是说,在2020年之前,英菲尼迪的产品阵容依然是Q50L和QX50。总体来看,英菲尼迪目前最需要解决的问题是,如何依靠目前的产品或全新的营销方式来提升产品的销量。
从二线豪华品牌的销量可以看出,今年1~5月份,沃尔沃、雷克萨斯和凯迪拉克都交出了不错的销量成绩单,其中凯迪拉克和雷克萨斯稳居二线豪华品牌的前列。值得一提的是,今年下半年二线豪华品牌还会推出更多全新的产品,随着产品的增多,企业之间的竞争也将会越来越激烈。
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