在二线豪华品牌市场上，雷克萨斯的口碑一直不错，销量也是仅次于BBA这些一线豪华品牌。有人说，雷克萨斯之所以在国内如此受欢迎，一方面是因为丰田坚持雷克萨斯不国产，保障了雷克萨斯的产品品质和经销商的单车利润，另一方面也是因为这些年雷克萨斯布局年轻化市场定位较为成功，产品对于年轻一代的消费者来说比较有吸引力。
近日，国内有媒体报道，部分雷克萨斯经销商已经暂停接受2.0L车型的订单，主要原因是目前2.0L车型仅满足国V排放标准，而不久之后，我国绝大部分城市地区将会实施国六排放标准。为了满足新的排放标准，雷克萨斯ES预计在今年7月份正式排产，新车预计这将会在第四季度上市。新车也将会搭载全新调校的2.0L发动机，满足国六排放标准。
现如今，国六排放法规即将正式实施，诸多品牌经销商都在为清理国五车型的库存而困扰，而雷克萨斯似乎没有这样的困扰，而且面对竞争对手的大肆降价，雷克萨斯果断选择暂停接受订单。坦白来说，这样确实能赢得一部分雷车粉丝的好感……
是什么让雷克萨斯这么有底气呢？
首先是销量，尽管受到大环境的影响，雷克萨斯的销量也会出现一些波动，但是似乎并没有让雷克萨斯嗅到一丝危险的味道。编者也查询了北京地区的一些雷克萨斯ES的优惠信息，和其它豪华品牌动辄几万、十几万的优惠不同，雷克萨斯ES的售价依然保持坚挺，这在当下这个车市环境之中十分少见。
预计在今年第四季度上市的雷克萨斯ES这款车上，除了排放法规满足国六排放标准之外，新款ES的配置也将会进行一定的提升。包括雷克萨斯智能安全系统LSS+以及增加智能雷达带辅助刹车功能ICS，使得产品在市场上更具竞争力。我认为，这一点雷克萨斯的目标非常明确，要知道在二线豪华品牌市场上，除了雷克萨斯之外，就是沃尔沃的销量增长比较明显，雷克萨斯ES在安全上下功夫，也算是对沃尔沃的一次反击吧。
其实国内对于雷克萨斯ES这款车的争议还是挺大的，有人说这是凯美瑞的换标车，值不了这么多钱，而且这款采用了麦弗逊悬架以及全钢的车身，也成为了雷车身上的受攻击点。另一派则认为，雷克萨斯产品的故障率低，保值率高，品质上可以信赖，就已经满足了好车的标准，反正各说各的理。那么你如何看待雷克萨斯ES这款车呢？对于雷克萨斯暂停2.0L订单的做法，又有什么想说的？
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/38420.html
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