7月车企销量最新曝光：红旗暴增！豪华品牌全线开花！那自主呢？_福特汽车,沃尔沃,大众汽车,马自达,凯迪拉克,雷克萨斯汽车,奥迪,奇瑞汽车,BMW,讴歌汽车,奔驰,阿尔法·罗密欧,阿尔法
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日前，星球君已经获悉部分车企的7月销量情况。咱来看。
多数增长，少数下滑
从已有的数据来看，多数车企在7月取得了正增长，比如红旗大增190%，势头凶猛；雷克萨斯、沃尔沃、奥迪、凯迪拉克等豪华品牌也都取得正增长，看得出来大众对豪华品牌的喜爱；日系品牌仅马自达出现了下滑趋势，两田的增长势头也是非常稳健；福特下滑最为明显，自主品牌奇瑞也有一定程度的下滑。
同样地，累积销量也是多数增长，少数也下滑明显。大有两极分化的态势。
红旗成绩喜人
红旗的高增长极为抢眼，不论是单月增长还是累积销量，都是大幅度增长，可见其品牌的魅力与进步显著。上回星球君也细细分析了其原因，无非是这几点：
产品阵营扎实，从H5/HS5到H7/HS7，阵营逐渐庞大，尤其是H5/HS5担当了销量主力。或许不久我们就能看到红旗单月销量过万的历史性时刻，要知道红旗走的都是高端路线。
豪华品牌稳健增长
相信大家听过不少车市整体下滑的态势，对于豪华品牌没有这种忧虑。不论是一线的BBA，还是二线的凯迪拉克、沃尔沃、雷克萨斯，都取得稳健的增长，似乎都没有受到大环境的影响。当然，若是将捷豹路虎、讴歌、林肯、阿尔法罗密欧放进来，星球君可就不能保证了。同时，也说明豪华品牌存在两极分化的态势。
强者恒强
除了前边说到的豪华品牌，日系也是强者恒强的代表。任你大环境如何，我两田一产，该增还得增。不过，我们也知道凡事此起彼伏，日系三强起来了，蛋糕分得多了，这马自达就得下滑了。其困境也是类似于福特，可以说是合资品牌里的难兄难弟了！
福特退中有进
别看福特下滑较为明显，那是因为之前的起点过高，随后一路下滑又过于猛烈。但星球君依旧还要赞扬福特，因为退中有进。7月的单月销量破两万，是福特年内首度止跌反升，是个好兆头。至于能复苏到原来的几成功力，那就要看下半年的动作如何。
自主挑战巨大
前面说到了，豪华品牌和日系都非常稳健，这还不算德系的大众、宝马、奔驰呢。再算上韩系也瓜分一波市场，这留给自主的可就不大了。所以挑战还是相当严峻的。尤其是尾部阵营，还要面临日益激烈的两极分化。不可谓责任重大。
说到这儿，想必大家最大的感受也是一个词：两极分化。没错，在车市整体下滑的态势下，头部阵营，比如两田、BBA等，依旧能取得不错的增长，这势必就进一步瓜分了尾部的蛋糕。如此，留给后面的蛋糕也是越来越少。但是红旗的突破性也告诉大家，纵使如此，依旧有突围者。所以，该研发还得研发，该提高产品力就不能懈怠，现在的消费者都聪明着呢！
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/48565.html
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