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3月17日,期待已久的2019沃尔沃汽车成都双遗马拉松热情开跑。来自世界各地的三万余名参赛者参加了这场“路⋅不凡,力行无疆”为主题的赛事。沃尔沃汽车集团全球高级副总裁,亚太区总裁兼CEO袁小林亲临活动现场,他表示:“沃尔沃全力支持成都双遗马拉松的举办,是希望通过赛事来传递可持续发展的企业理念,倡导北欧幸福生活方式,呼吁人们积极生活、回归自然。”
据介绍,袁小林是汽车圈著名的马拉松爱好者。在本届双遗马拉松上,他首次担任官方配速员,以跑马丰富经验,身体力行地引导并激励参赛者们圆满完赛。袁小林对记者说:“沃尔沃汽车不仅将提供全程的用车支持,为赛事的举办保驾护航,还将组织企业跑团参与到赛事当中,传递拼搏进取的运动精神。我们将竭尽全力协助大赛组委会,为来自国内外的参赛者们献上一场安全与激情兼具的马拉松赛事。”
对于马拉松,袁小林也有着自己的理解:“对于跑马来说,很多人都希望超越自己,超越极限。我认为,挑战更高的目标,并且一直在挑战更高目标是一种勇气。同样,沃尔沃自我革新、不断创新也是勇气的体现,两者的勇气互相激励,才有了品牌今天的复兴。”袁小林认为,跑步与企业发展一样,更要注重节奏的把控,按部就班,扎实前行,才能稳健发展。
作为源自瑞典的豪华汽车品牌,沃尔沃汽车以安全为初衷,体现这北欧人追求幸福生活的价值观。关注驾乘者和社会进步,沃尔沃汽车将品牌的核心理念延展到健康生活的各个方面。袁小林说:“沃尔沃汽车以安全、环保、品质著称,在世界范围内赢得了消费者的认可与青睐。源自北欧的地理与文化积淀,更赋予了沃尔沃汽车尊重自然、勇往直前、开拓创新的品牌精髓。”
沃尔沃汽车与体育赛事的渊源深厚。瑞典哥德堡半程马拉松、沃尔沃国际高尔夫挑战赛等比赛均有沃尔沃汽车的大力支持。而这次马拉松赛事,不仅传递了运动精神,更让沃尔沃与与消费者形成了情感沟通,是品牌价值和幸福共鸣影响到了更多人。“通过赛事合作来传递积极、健康、乐于分享的生活方式的同时,我们也致力于为消费者带来充满人性关怀的出行体验,更以绿色环保的生产理念促进人、车、社会的和谐发展。”袁小林表示。
作为拥有92年历史的豪华品牌,沃尔沃汽车以安全、环保、品质著称,在世界范围内赢得了消费者的认可与青睐。在可持续发展方面,沃尔沃汽车一直扮演着先行者的角色,承诺到2025年累计交付100万辆新能源汽车,这是企业社会责任感的最佳体现。坚持前瞻性和可持续的科技创新,未来,沃尔沃汽车将以安全的、可持续的、个性化的方式为广大消费者提供充满乐趣的移动出行解决方案。
原标题:沃尔沃汽车袁小林:用心灵感知文化传承,用脚步传递进取精神
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