“
“扳手，是用来修理坏掉的东西。而阿嬷，就是扳手，用爱修理那个曾经坏掉的我。”
道出了一个迷途知返的少年心声。
催泪弹警告，观看请自备纸巾
【扳手】是雷克萨斯在台湾地区发布的一条暖心的微（guǎng）电（gào）影（piàn），整条片用一把废旧扳手作为串联，扳手对于男主阿弘有着特别的意义和寄托，适时的陪伴、提醒著他。
因为一次意外，让男主失去了双亲，从小就和阿嬷相依为命，隔代教养的家庭加上男主从小就不是一个听话的孩子，所以在男主的成长历程中没少闯祸，但每一次闯祸后都由阿嬷代为求情，渐渐地狂傲、冲动的男主也开始懂得弯下腰、低下高傲的头，进而蜕变成坚强有担当之人。
只可惜那时候的阿嬷已经年纪老迈不认得男主了，男主只好用那把废旧的扳手，唤起阿嬷模糊的印象。
做微电影营销的不只有雷克萨斯一个，但是像雷克萨斯那样能“讲好一个故事”的并不多。因为它需要同时将内容、题材和用户的兴趣点糅合在一起，又需将产品渗透其中，这样方能让用户由景入情地，将细腻情感刻画得真挚、将动人情节层层交织，将最朴实之感动传递开来。
用感人、软性的手法展现细腻的祖孙情、以及对自我的期许与转变。雷克萨斯式的微电影不仅值得所有车企学习，也值得所有品牌学习。
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/51277.html
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