限量70台，这意味着拥有一部新BMW 7系华彩定制限量版车型，将成为罕有的珍稀车型的主人。在这个世界上，物以稀为贵的原则放到哪里都是真理。
这款新BMW 7系华彩定制限量版的厂商建议零售价为139.8万元, 是宝马个性化定制的代表作品。毕竟7系列是BMW的金字招牌，也是众多富豪趋之若鹜的旗舰级产品。
中国元素，是新BMW 7系华彩定制限量版主要的表现思想，寓意简单直接。这款车集合了中国霁蓝瓷、刺绣、大漆、螺钿等传统文化和工艺，与德国造车工艺结合起来，感觉奇妙。
新BMW 7系华彩定制限量版使用BMW个性化定制砂金石红色作为外漆，红色在中国传统文化中代表着喜庆。在B柱上，镶嵌着“70”徽纹设计，以 “龙脉”为灵感，意在突出王者之风。
内室中，BMW使用“山水云”纹设计理念，6片镶嵌写意山水图案纹理的高级木制内饰、以及缝制了山水图案的座椅头枕，有一种高山流水的典雅和庄重。座椅色调采用烟白色和黑色的双色搭配，车内顶篷亦采用BMW个性化定制烟白色设计。
这款车基于740Li xDrive 豪华版打造，使用来自M760Li的W式轮辐20英寸铝合金轮圈，视觉观感十分大气。
宝马在中国引入完全定制服务，为有特殊需求的消费者打开了一扇门。在BMW顶级旗舰车型7系列上，宝马提供了多种个性化定制方案，包括外观涂装、轮圈、内饰、木饰和顶篷等。
根据宝马的数据，2015-2019年间，宝马已向全球客户交付了近100万项个性化定制配件。在中国市场，相比较2015年，2019年交付给中国客户的个性化定制部件数量已增长了近14倍。数据说话，宝马的个性化定制服务潜力巨大，未来可期。
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