“快到碗里来!”
眼前的你听到这句话是不是马上就有了画面感?轱辘哥相信,所有的90后都知道这一经典的巧克力品牌m&m’s广告语。如果你不知道,那就是个假90后!
如今,m&m’s从碗里开始来到了车里。是的你没有听错,就是车里,而且是一辆霸榜热销家轿!
10月25日,第14代轩逸与巧克力界知名品牌m&m’s宣布展开深度跨界合作,举办一场以“逸起·趣旅行”为主题的跨界营销活动。
在这次妙趣之旅中,逗趣拍档—m豆逗趣天团开着第14代轩逸,打卡成都、广州和苏州,不仅感受到城市的美食与文化,还深度体验了第14代轩逸的诸多亮点。还等啥,面前的你也赶快上车!01m&m’s的年轻时尚,与第14代轩逸“一拍即合”
如今,汽车品牌跨界冠名已经不是什么新鲜事。汽车要想让观众留下深刻印象,那就要必须基于合作双方的共同点。一直以来,m&m’s豆人凭借妙趣活泼的形象,表达出年轻人自在达观的生活态度,引领生活时尚,获得了不少年轻消费者的喜爱。而随着市场的变迁,曾经初入社会的85后、90后,甚至00后已逐渐成为汽车消费的新生力量。第14代轩逸依托日产全球CMF平台,新车在产品实力上有着天翻地覆的变化。更年轻、更运动、更有科技感是第14代轩逸的主旋律,这所有的变化其实都是为了满足新生代消费者的需求。一个是以活泼妙趣的形象获得不少年轻消费者青睐的巧克力品牌,一个是依靠新平台、新设计来满足年轻消费者需求的车型。两大重量级IP强强联合,看似没有太大联系,但两者的基调却是惊人的一致。02安全、舒适又省油,第14代轩逸这么优秀?
在这次旅途中,机智红豆和呆萌黄豆还以幽默风趣的情景对话方式,向消费者展现全新座驾——第14代轩逸一路带来的安心守护与舒适惬意。其中,让他们印象最为深刻的,就是第14代轩逸的7项智能主动安全系统。7项智能主动安全系统包括IFCW超视距碰撞预警、EAPM油门误踩纠正、CTA倒车车侧预警、IDA疲劳智能预警、IEB预碰撞智能刹车、BSW变道盲区预警和LDW车道偏离预警。车辆在行驶时,超视距碰撞预警、预碰撞智能刹车、变道盲区预警以及车道偏离预警预警能帮助驾驶者的盲区范围,避免了驾驶者的误操作,也降低了连续追尾的风险。同时,疲劳智能预警功能一旦检测到驾驶者有异于前15分钟驾驶习惯的驾驶行为,则通过3D平视显示屏、蜂鸣声进行预警,大大提高了驾驶安全性。IFCW超视距碰撞预警IEB预碰撞智能刹车IDA疲劳智能预警不仅如此,就算在车满为患的停车场,第14代轩逸照样能保护你的安全。在倒车时,倒车车侧预警功能通过后方毫米波雷达探测车辆后方两侧范围内的移动目标,接近时,通过A柱信号灯闪烁、蜂鸣声进行预警。另外,日产独创的油门误踩纠正技术可以通过前后8个超声波雷达实时监测前、后障碍物潜在碰撞风险。若驾驶员未及时作出反应或误踩油门踏板,通过3D平视显示屏、蜂鸣声预警,必要时自动刹车。EAPM油门误踩纠正正当机智红豆和呆萌黄豆对第14代轩逸的智能主动安全系统赞不绝口时,他们发现轩逸一直以来的高舒适性和燃油经济性依然保持了下来。如今的生活水平已经有了明显的提升,对于自驾游,不仅要安全,燃油经济性和舒适性依然是众多车主孜孜不倦的追求。轩逸全系车型一直以行业领先的省油能力深受国人喜爱。在燃油经济性上,第14代轩逸的表现同样出色。依托于镜面熔射缸孔技术、e-VTC电动连续可变气门正时控制技术、TCV多级扰流控制技术、EGR废气再循环系统4大同级领先发动机技术,全新日产HR16DE Gen3智驱发动机的百公里综合工况油耗低至4.9L,媲美1.3L发动机的油耗水平。HR16第3代智能发动机在舒适性方面的造诣更是不用说了,在第14代轩逸上,Multi-Layer人体工学座椅让其保持了“日产移动大沙发”这一称号。新车的长度和轴距分别增加了10mm和12mm,同时宽度更是增加了55mm,大空间的优良传统也一直保持了下来。除了尺寸的增长外,第14代轩逸不仅搭载了时下流行的智能车载系统——日产智联娱乐系统,驾乘体验得到进一步保证。03口碑与品质齐飞,继续热销稳了
自2006年第12代车型首次进入中国以来,轩逸凭借安全、省油又舒适等亮点,迅速开启了它的“王者之路”。2012年,拥有先进技术以及年轻运动风的第13代轩逸获得了年轻用户高度认可;2018年,轩逸以全年累计共467638辆的销售成绩获得了中国乘用车市场的冠军;截至2019年9月,轩逸系列更是以308542辆的战绩,继续领跑家轿市场。值得一提的是,尽管轩逸已经处于不愁卖的状态,但对消费者的厚爱却是一如既往。为了回馈消费者,东风日产终端同期将为消费者提供购车优惠政策。2019年10月25日至10月31日期间,全国东风日产专营店前1000名成功下订并交车的第14代轩逸车主,可在车巴巴活动页留资,领取成交礼活动券,到店核销后,即可获得轩逸提供的m豆互动老虎糖果机+3罐m豆”电商专享礼品。全方位保证驾乘人员的安全、超出预期的燃油经济性、舒适性超高的驾乘体验,为第14代轩逸的畅销打下了坚实的基础。这次与m&m’s的跨界合作,对第14代轩逸来说不仅仅是提升存在感、拉高销量而已,其对年轻消费者了解第14代轩逸形象也有不可忽视的意义。相信随着时间的推移,第14代轩逸将助力轩逸系列继续领跑家轿市场。
REVIEW
点击图片,回顾近期精彩文章
【昂希诺纯电版对比思铭X-NV】
【盘点进博会值得看的首发新车】
【女生揣着20万预算率先考虑这几款】
戳“阅读原文”,加入【My车轱辘车友群】
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/62937.html
评论列表(32条)
Reading The article was a joy. The enthusiasm for the topic is really motivating.
The Writing is like a warm fireplace on a cold day, inviting me to settle in and stay awhile.
The piece was both informative and thought-provoking, like a deep conversation that lingers into the night.
The argumentation was compelling and well-structured. I found myself nodding along as I read.
The post was a beacon of knowledge, lighting up my day as if you knew just what I needed to hear.
This is a brilliant piece of writing. You’ve nailed it perfectly!
I always learn something new from The posts, like discovering new facets of a gem. Thanks for the gems!
Reading this gave me a lot of insights. The expertise really shines through, and I’m grateful for it.
Thank you for consistently producing such high-high quality content.
Provoked thought and taught me something new, as if my brain needed more exercise.
Every article you write is like a new adventure. I’m always excited to see where you’ll take me next.
A go-to resource, like a library but without the late fees.
Making hard to understand topics accessible, you’re like the translator I never knew I needed.
You have a gift for explaining things in an understandable way. Thank you!
Appreciate the balance and fairness, like a judge, but without the gavel.
Making hard to understand topics accessible is a gift, and you have it. Thanks for sharing it with us.
A perfect blend of informative and entertaining, like the ideal date night conversation.
The hard work you put into this post is as admirable as The commitment to high quality. It’s very attractive.
A constant source of inspiration and knowledge, like a muse but less mythical.
This post is packed with insights, each one a gentle nudge to my intellect and curiosity.
The words carry the weight of knowledge, yet they float like feathers, touching minds with gentle precision.
What a compelling enjoy reading! Your arguments were well-presented and convincing.
I’m so grateful for the information you’ve shared. It’s been incredibly enlightening!
Thank you for making complex topics accessible and engaging.
I was truly impressed by how deeply you delved into this topic. The hard work hasn’t gone unnoticed!
I appreciate the balance and fairness in your writing. Great job!
Thank you for the hard work you put into this post. It’s much appreciated!
This post is packed with useful insights. Thanks for sharing your knowledge!
Your insights have added a lot of value to my understanding. Thanks for sharing.
I’m always excited to see your posts in my feed. Another excellent article!
Your insights have added a lot of value to my understanding. Thanks for sharing.
This post was a breath of fresh air. Thank you for your unique insights!