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早在4月份比亚迪刚亮相E-SEED GT概念车(汉)时,网友们对它的关注度还是非常高的。也是,在众多国产品牌都没露出要造超跑的信息时,比亚迪却直接亮相出一款超跑概念车,并发布出对应官图,吸引力还是很强的。
而且这款概念车还长得相当帅,前部是采用全封闭式前脸造型,狭长的前大灯与中网融为一体,极具辨识感,而引擎盖的设计有些类似于保时捷,体现出浓郁的跑车风格。
侧面则是标准的双门四座跑车造型,车身相当低趴。结合上悬浮式的弧线形车顶和,一股超跑的气息油然而生。
车尾采用贯穿式尾灯设计,与车头的镀铬装饰形成前后呼应。搭配流线车身,极具美感。
在动力方面,比亚迪更是宣称该车会搭载最新的四引擎四驱系统,配前置2.0T发动机和前后置双电机, 0-100km/h加速时间最短仅为2.9秒。超跑外观,超跑动力,这着实是让人有些热血沸腾。
但想象很美好,现实很残酷,近期部分媒体曝光的比亚迪汉的路试谍照,瞬间击碎了网友们的超跑梦!从谍照来看,汉是延续了比亚迪Dragon Face的家族式设计语言,拥有一个硕大的进气格栅,丝毫没有E-SEED GT概念车那种封闭式前脸的影子。
侧面则是采用了轿跑车型的溜背车身造型,而且配上了当下较为流行的隐藏式门把手,虽然还有着些许低趴运动范。但较之概念车,还是有较大差距的。
好在在尺寸方面,汉有望对齐5系、E级、A6L等中大型轿车。当然这只是尺寸看齐,价格方面应该会是瞄准特斯拉的Model 3.
并且动力也还和预期一样,依旧能够做到2.9秒破百,和兰博基尼“大牛”基本打成平手(2.8s破百)。值得一提的是,比亚迪官方还宣称未来比亚迪汉只推出新能源版本车型(DM和EV),或在2020年第二季度末/第三季度初(6月份左右)上市。
就谍照和官方公布的信息来看,汉这款车的亮点还是有的,但是和之前预期想象的超跑对比起来,落差还是很大的。按理说拥有超跑外观设计,也拥有超跑动力这个核心竞争力的比亚迪完全是有希望涉足跑车市场的,但为什么它还是放弃呼声颇高的超跑市场呢?
首先涉及到的就是付出与收益问题,虽然超跑也是车,但它的制造成本和普通车子比起来,完全就不是一个量级的。除了要重新开一个平台来打造之外,它还要应用上各种强度高质量轻的材料,像全铝车身或碳纤维车身等等。
有了材料,自然就要把它们整合在一起才行,这里就非常考验做工水平,于是这个环节就有了那句话:超跑都是手工打造出来的。(有些超跑的生产流程还只用女工,譬如兰博基尼和法拉利,它们的碳纤维内饰的切割和缝合只用女工!对的,你没看错,只!用!女!工!)
按理说,有付出一般也意味着有收获,但可惜的是,这句话并不适用于超跑领域,许多超跑项目都是只烧钱不赚钱,远的超跑品牌-莲花亏损到被吉利收购就不说了。我们就说说现在市场上仅存的一款超跑-前途K50,这款车从18年8月8日上市至今,总销量都没突破两百台,但总亏损却已接近10亿。看着这样的一个投入产出比,比亚迪自然是要再缓缓的了。
而且就当下比亚迪品牌的表现来看,它也还撑不起价格昂贵的超跑。除了因为情怀不足之外,还因为许多消费者对它的认知依旧还停留在自主车型刚起步那会(也就是比亚迪车卖几万块的时候)。所以每当比亚迪推出价格昂贵一些的新车时,都会有网友说:以前没钱买比亚迪,现在没钱买比亚迪。
正是因为有着种种不利因素的干涉,比亚迪才不得不退而求其次,把造超跑改成造轿跑。虽然落差是大了些,但汉这款轿跑的出现,无论是对比亚迪,还是对当今市场来讲,都是一个好的开始。
于比亚迪,它能进一步拔高品牌形象,凸显出自身的科技实力,于市场,它能成为样板,激励更多自主车型在造车向它看齐。不过目前该车还是很保密,官方并没有透露太多信息,有兴趣的朋友可以持续关注,有消息疆哥会第一时间跟进报道。
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原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/64480.html
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