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在新能源车满地走的现在，传统乘用车销量下滑在预料之中。但实际上，新能源车销量也不如人意，整个汽车整车市场进入寒冬。力帆股份作为一家上市公司，10月份一整个月仅卖出29辆传统乘用车。
力帆股份是2010年上市的车企，最新市值35.47亿元，公司自称是重庆民营企业的纳税大户，十余次入选中国企业500强，在国内车企中不算小企业。力帆股份的掌舵人尹明善是重庆的首富。
据了解，力帆车的国内销售模式有经销和直销两种模式，其中，新能源汽车主要采用直销模式，燃油汽车主要以经销商模式为主，一级经销商是重点，二级经销商为补充，公司自称已在多个国家和地区建立了乘用车销售渠道。
而这偌大的车企、全球范围内的销售渠道，一整个月仅卖出29辆车，这是什么概念？同样是10月份，2018年力帆股份传统乘用车销量是3874辆，2017年是6032辆。今年的销量与以往同期销量完全不在一个量级上。
并且，力帆车销量断崖并非是10月份才开始的，今年1-10月，力帆股份传统乘用车总销量是2.2万辆，同比下滑73.5%。去年全年，总销量是9.2万辆，同比下降26.39%；2017年是12.5万辆，同比下滑2.82%。可见，传统乘用车销量下滑明显，是从去年开始的。
销量断崖式的下降直接导致力帆股份业绩由盈转亏、经营流动资金压力大。今年前三季度，力帆股份营业收入为66.86亿元，同比下降19.52%，亏损26.33亿元。经营活动所产生的的现金流为净流出7.8亿元。
公司在三季报中国称：受目前国内汽车行业普遍下滑影响，对公司汽车板块业务影响较大，融资环境仍未好转，对公司短期经营流动性造成一定压力，如果后续未有明显改善，下一报告期可能会继续亏损。
值得注意的是，力帆汽车的销售困境，不止是传统车的下滑，新能源车也出现如此。今年10月份，力帆股份新能源车销量为423辆，同比下降64.15%；今年1-10月，新能源车销量2458辆，同比下降65.42%。而去年，公司虽然传统车销量下滑，但新能源车销量仍同比上升了31%。
力帆股份的销量寒冬，到底是个案还是行业普遍现象？
本文仅供参考，不作任何投资建议，股市有风险，入市需谨慎！
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原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/65369.html
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