在今年车市“严寒”中，中级车市场格局也开始动荡不安，销量冠军更是多次易主。虽然说今年以来雅阁多次将迈腾打败，夺得销量冠军。而9、10月份连续两个月，雅阁又被帕萨特反超，帕萨特一跃成为销量冠军。此前默默无闻的帕萨特连续两个月在中级车市场夺冠，确实有些出人意料。据乘联会数据显示，10月份帕萨特销量达2.14万辆，同比增长43%，再次超越雅阁夺得中级车市场销量冠军。而1-10月份帕萨特累计销量达16.56万辆，依然落后于雅阁的18.02万辆。而最近两个月帕萨特比较亮眼的市场表现，也为其年底冲高奠定了良好的基础。
很多人表示帕萨特销量的大涨，主要是因为换代后的帕萨特尾部加上了字母，显得高大上了，这只不过是个段子，听听而已。究其原因，还在于大幅降价的结果。目前帕萨特终端地区优惠在4万元左右，在如此大降幅的诱惑下，对于那些钟情于大众品牌的消费者无疑更具吸引力。大众新车上市一般定价都比较高，过不了多久就用大幅降价来吸人消费者。当然了，帕萨特也不例外，帕萨特的售价区间为18.49万-28.29万元，而雅阁的售价区间为16.98万-25.98万元，在起售价上帕萨特比雅阁高了1.5万元，而终端优惠上帕萨特的优惠近4万元，而雅阁的优惠仅2万元。不得不佩服，大众的这种高定价高优惠的策略，确实能够吸引不少消费者购买，这也让其成为了当前中型车市场最为热门的车型。论产品力雅阁似乎比帕萨特更有优势一些。首先，帕萨特全系配备了7速双离合变速箱，而大众双离合的通病就是顿挫异响，这也让很多消费者谈大众双离合而色变。而雅阁传统燃油版车型配备的是CVT变速箱，在操控及省油方面更优秀一些。此外，帕萨特的燃油标号为95号，而雅阁为92号，也就意味着加同样容量的油，帕萨特花费的更多一些。此外在外观的设计风格上，显然雅阁更能吸引年轻消费者的目光。值得关注的是，在10月份中保研公布的碰撞测试成绩中，全新帕萨特正面25%偏置碰撞测试时，A柱和车顶发生了严重变形，左侧车轮侵入驾驶舱的幅度很大，因此得到了P“较差”的成绩。而在正面碰撞测试中，全新帕萨特仍得的是P“较差”的成绩。这也一度将帕萨特推到了风口浪尖上，很多消费者开始质疑帕萨特的安全性，但即便是这样，10月份帕萨特销量再创新高，不得不佩服，帕萨特不仅在终端价格上敢于大幅下探，其品牌力也对其销量的提升起到了不错的助推效果。写在最后虽然10月份中保研的碰撞测试中帕萨特成绩非常不好，但却没影响其销量的大幅增长。10月份帕萨特再次超越雅阁夺得中级车销量冠军，除了强大的品牌力支撑外，其终端的大幅促销也起到了关键作用，可以说如今大众品牌已经摸透了国人的心思。不过随着产品竞争力的下滑，安全问题的凸显，帕萨特的高增长又能坚持多久呢？END
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