11月29日，东风悦达起亚旗下全新一代K3推出1.5L智享科技版、1.4T 新锐运动版，两款特别版官方指导价均为11.98万元。新车在配置上诚意加码，全面响应年轻消费者需求。随着两款特别版车型的上市，全新一代K3也迎来两种动力组合、5款车型并行的全新车型矩阵，车型更加精简，也更贴合消费者购车需求。
与此同时，全新一代K3成为东风悦达起亚第二款“包牌价”车型，全系车型可以享受“三包礼遇”、“三年免息”、“两年开新”等优惠政策，进一步夯实了全新一代K3“90后购车首选”的价值标签。
实力加码，延续90后购车首选热潮
全新一代 K3 特别版车型延续了全新一代K3“真技术”、“真智能”、“真安全”三大实力体系，用更具澎湃的动力性能、超强的抑噪调较和出色的燃油经济性，让消费者享受到高水准的产品。
在配置组合上，全新一代K3特别版更注重90后年轻消费者的实际需求，1.5L智享科技版配备了智能钥匙、一键启动等配置，搭配DRIVE WiSE智能辅助系统，全方位守护用户的驾乘安全。1.4T新锐运动版配备了百度智能互联语音控制系统、LED前大灯、LED日间行车灯、双区自动空调、电子手刹、自动驻车等配置，营造了比肩豪华车的越级体验。加之2700mm轴距带来的宽绰空间及图书馆级别的NVH静谧性，成为了年轻人出行的理想选择。
全新一代 K3 特别版的正式上市，满足消费者多样化的购车需求，体现全新一代K3一贯秉持的“开门倾心、开车随心、开后舒心”的“开心由我”价值理念，势必会延续“90后购车首选”热潮。
诚意十足 包牌政策惠及全车型矩阵
今年广州车展，东风悦达起亚在全国首推“包牌价”购车政策，引发广大消费者的热烈追捧。东风悦达起亚迅速将包牌价政策惠及全新一代K3全车型矩阵，成为第二款享受“包牌价”的主力车型。并推出“开心同享”三重礼遇，包括“三包礼遇”、“三年免息”、“两年开新”等优惠政策。其中，“三包礼遇”包括全额购置税补贴、全额保险补贴，包3年免费保养，并有7天品质无忧承诺、可选质保等新车服务。
此外，还搭配灵活多变的“3年免息”和“5年定额免息”的金融优惠政策，以及“首付20%起，两年开新·保值回购”的开新礼遇，用实际行动表达出对消费者的诚意。
以消费者为中心，必然获得消费者的认可与青睐。全新一代K3全新车型矩阵以强大的产品实力，更懂消费者需求的诚意，全面定义90后购车首选的价值标杆。有理由相信，东风悦达起亚将以设计、性能、品质等优秀的基本竞争力为基础，为中国消费者带来高水准，高品质的产品与服务。
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