轮胎电商兴起没几年,期间轮胎大佬们投资时都是兴致勃勃,觉得这是未来第一桶金,先行先得,后来做了一段时间,又扭头搞起了”实体店”,这其中的”猫腻”又在哪里呢?我们不妨来分析一下。
瓶颈期进入的必然趋势
线上电商发展前景也是可以的,注意,这里仅仅指的是”前景”,但实质上并不是顺风顺水,轮胎电商市场是成熟的同时也是不成熟的,成熟在于消费者的消费习惯,网络消费的增长力度和网购未来的前景,不成熟在于轮胎产品线下的服务配合,售后问题,纠纷解决等等无法保障。
轮胎产品进入互联网是必然的,但是进入的时机刚好是线上消费进入瓶颈期的这几年,最难的这几年成为了起步和发展的这几年,难度可想而知.传统的电商已经开始扭头靠线下实体店的完美体验和售后来拉动线上的发展.轮胎电商也得这么干.否则消费者不买账.当然线下的服务配合的必要增长也是促进轮胎电商转身搞实体店的重要原因。
更好的占有市场
挣钱的没有谁会嫌钱多,做生意的也没有谁会嫌市场太大,轮胎买卖也是一样的道理,网购并不能满足顾客换胎的全部,当然需要线下的实体店的配合,愿意投资电商轮胎企业未来的规划大都是:线上负责流量,线下负责辅助配合,各取所长,共同发展,”钱途”一片美好。
当然这只是愿景,其实更真实的原因就是:目前的轮胎市场大部分消费者还是不太认可网购轮胎的方式,对于一些偏远地区来说,更是不现实,轮胎生意的主战场还是线下,不能捡了芝麻丢了西瓜,线下必须是重点,所以重点发展线下是情理之中的必然之举。
市场细分的要求
一二线城市的电商认可程度还是很高的,也有相应的大型供货仓库保障售后,但是对于三四线城市来说,电商容易成为服务盲区,一二线城市轮胎市场几乎饱和,要想再次有显著增长,势必要付出很大的代价,三四线城市,特别是小县城,农村山区,基于地理原因,市场,服务都有待开发,甚至可以说是未开发的净土。
所以市场细分下来,对于三四线城市,以及偏远农村山区来说,网购的推广难度很大,不如一个轮胎店来的实在,一站式解决所有问题,提升品牌的市场占有率.市场细分也会取得相应的成效。
综上:轮胎大佬们重新抓住了线下轮胎实体店是必然趋势,同时这也是实体店崛起的重要信号,轮胎实体店需要升级自己的服务功能,以新的姿态面对未来的轮胎市场.
（责任编辑：轮胎商业）
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