【编者按】特斯拉的下一个阶段不是销售汽车,而是授权汽车技术,以及在家庭和工业的各个层面销售能源解决方案。
本文转载自汽车商业评论,原作者朱琳;由亿欧汽车整理转载,供行业内人士参考。
8月27日本周四,美国电动汽车制造商特斯拉股价继续飙升,再创新高,进一步拉大这家硅谷电动汽车制造商与其传统汽车业竞争对手之间的距离。
特斯拉股价在午盘交易中升至2290美元(合人民币15719元),随后回落至2240美元(合人民币15376元),这是该公司2010年上市以来的最高股价,当时每股17美元(合人民币117元)。
自今年年初以来,特斯拉的股价已经上涨了420%以上,一些散户投资者因此成为了百万富翁。在5比1的分拆之前,该股已经飙升。
那些在大约半年前还声称该公司涨到420美元(合人民币2883元)时估值过高的人,很可能会因为越来越多的怀疑而不敢相信自己的眼睛。
尽管其它汽车制造商被迫投资数十亿美元,对自己的内燃机业务进行改革,以生产电池驱动的汽车,但投资者相信,特斯拉能够从一家利基汽车制造商转变为清洁汽车领域的全球领导者。
7月1日,特斯拉超越前领跑者丰田汽车公司,成为全球市值最高的汽车制造商。目前,该公司占据了12家世界最大汽车制造商总市值的41%。
特斯拉股价的提升不仅仅是基于该公司出色的业绩;这反映出市场对电动汽车的兴趣在日益增长,以至于通用汽车这样的公司正在考虑分拆其电动汽车部门。
与此同时,现金充裕的特斯拉正准备进入下一个阶段。
特斯拉是由什么组成的?在过去的几年里,特斯拉已经证明了自己有能力完成它的第一个使命:设计有吸引力的电动汽车,大规模生产它们,从中获利,随之而来的结果是,彻底改变了汽车市场并迫使其他品牌改变他们的战略,转向电动汽车。
汽车行业希望尽可能地推迟这一转变,但特斯拉成功地加速了这一进程,它不仅使电动汽车成为一种更有意识、更成熟、更经济实惠的替代选择,而且在各方面都更具吸引力。
当然,问题在于主要的汽车制造商趴在方向盘上睡了一段时间,现在已经落后特斯拉五到十年。他们面临一个严峻的选择:要么投入大量资源以赶上该公司,要么干脆考虑接受特斯拉技术许可。埃隆·马斯克(Elon Musk)会非常愿意为他们提供帮助,因为他的公司的使命从来不是制造车辆,而是加速向可再生能源的过渡。
如果一家或多家大型汽车制造商——擅长大规模生产,但专注于一种被称为内燃机的过时技术——获得了特斯拉的技术授权会给市场带来什么影响?一方面,这些品牌会专注于他们擅长的事情:制造和销售汽车。另一方面,特斯拉将获得可观的收入,并可能继续成为一家优秀的技术公司,顺便,制造汽车。第三个同样重要的好处是,世界将从减少排放和更可持续的方法中受益。
预见到这种变化意味着要尽可能地使公司资本化。因此,宣布股票分割,使流通中的股票乘以五,使更多的投资者能够以较低的价格进入,这将使许多对指数基金进行被动投资的投资者成为公司股东。
将特斯拉纳入标准普尔500指数是合乎逻辑的下一步:它不仅符合标准,而且将成为该指数历史上增幅最大的公司。最重要的是,它非常能代表未来的经济发展。
随着其他汽车品牌拼命试图填补特斯拉留下的市场空间,向电动汽车的过渡将很快影响到每个人。价格将很快接近或低于有害的内燃机汽车,而我们可以期待的创新,如百万英里电池,将在许多情况下比携带它们的汽车寿命更长。如果美国75%的车辆都是电气化的,那么美国每年可以节省大约700亿美元(合人民币4805亿元)——这还不包括其居民的健康福利。
然而,不管人们愿意相信什么,特斯拉真正重要的不是它的电动汽车。真正重要的是,除了它选择利用受到强大规模经济影响的技术这一事实之外,它在引领能源革命中的作用也将是重要的,而能源革命并非发生在大多数人决定购买电动汽车而非内燃机汽车时,而在当他们开始用屋顶上的面板产生的太阳能为电动汽车充电时。
当市场开始看到提供价格合理的家庭发电替代能源,并将多余电量储存在电池中所带来的影响时,特斯拉目前的股价上涨将反映出这家公司的真实面目:它不是一家汽车公司,而是一家远比这雄心勃勃得多的公司。
特斯拉的下一个阶段不是销售汽车,而是授权汽车技术,以及在家庭和工业的各个层面销售能源解决方案。当市场真正了解特斯拉是什么以及它成功的结果时,我们再进一步讨论。
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