法系车当中最为熟悉的两个品牌想必就是标致和雪铁龙了,它们在国内市场拥有较高的知名度,只是销量始终无法与名气成正比,而另外还有一个品牌,也属于法系车阵容,不过其在国内所拥有的市场要相对更小,那就是雷诺。可能不少人对这个品牌表示很陌生,但事实上它进入国内市场的时间并不短,早在1993年,雷诺汽车就与中国航天集团成立了三江雷诺汽车有限公司,而这个靠着小型车和方程式赛车闻名世界的法国车企,来到中国却意外的选择了客车,好景不长,到了2004年三江雷诺扭亏无望便宣布了停产。
如今,三江雷诺摇身一变成为了东风雷诺,但纵观近些年来东风雷诺在国内市场的表现,显然有点力不从心,去年一整年的品牌总销量仅为50109台,实属国内小众品牌,不过有趣的是,即便雷诺在国内不怎么受人待见,但也掩盖不了其在海外热销的事实,或许是它没能把握住中国消费者的胃口吧。
雷诺为什么无法在国内市场伸展拳脚?
可以说雷诺没有去迎合国内消费者的需求,目前其有四款车型在国内销售,单从外形设计上来看,其确实有自己独特的风格所在也实属当下主流,可一味地注重外观,恰恰又落下了华而不实的口碑,就拿目前在售的紧凑型SUV科雷傲来讲,19.28万的价位却没有配备中控显示大屏,另外像定速巡航、真皮方向盘、倒车影像等这些实用性的配置也都不具备,价格的虚高很难让消费者对它提起兴趣。
在来说说该品牌旗下另一款小型SUV卡缤,现目前国内小型SUV市场确实较为火热,各大厂商都盯准了这块肥肉,卡缤可谓是占据了天时地利,而作为一款进口车型价格仅为13.18~14.18万还算比较合理,但问题仍然出在性价比上,其不仅没有天窗,没有中控显示屏,在配置方面甚至不敌某些价位更低的国产小型SUV,或许花14万最大的收益点就是它进口身份所带来的附加值吧。
一方面品牌的知名度不高,另一方面旗下车型的性价比不高,但却一直以较高的姿态看待中国市场,即便有着法系车的血统在面对中国消费者的务实也显得苍白无力。
全新卡缤能否成为转折点?
日前,有海外媒体报道,全新雷诺卡缤正处于路试阶段,或将推出混动版车型,新车将基于雷诺-日产-三菱联盟的全新平台CMF-B打造,并有望在2020年初上市。
外观方面估计不会有较大的改变,仍旧沿袭雷诺家族式设计风格,而内饰部分预计将搭载新的仪表盘布局,并增加中央触控显示屏,而此次新车最大的亮点还在于动力方面,全新卡缤或将搭载燃油、插电混动两种动力系统,插电混动系统方面将搭载1.6T+电池组动力组合,纯电模式下最大续航可达50km,至于燃油版车型方面,预计将搭载1.3T四缸涡轮增压发动机。
【写在最后】
此次新款卡缤并未公布更多的详细信息,因此给予消费者的想象空间也比较大,事实上卡缤作为进口车型,在价格方面做得还算合理,只是缺少了具有竞争力的相关配置,而此次推出的新车型若是能在这些方面加以改善,或许会成为雷诺品牌在中国市场的一大转折点。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/9844.html
评论列表(28条)
I admire the way you tackled this hard to understand issue. Very enlightening!
The consistency and high quality of The content are something I really appreciate. Thank you for The dedication.
A breath of fresh air, or what I needed after being suffocated by mediocrity.
Each article you write is like a step in a dance, moving us gracefully through The thoughts.
The elegance of The prose is like a fine dance, each word stepping gracefully to the next.
The finesse with which you articulated The points has me captivated. It’s as if you’re speaking my language.
I loved The fresh take on this topic. The points resonated with me deeply.
The perspective is like a rare gem, valuable and unique in the vastness of the internet.
A masterpiece of writing! You’ve covered all bases with elegance.
“Discovering your post has been the highlight of my day! Your insights are not only valuable but presented in such an engaging manner. It’s a pleasure to find content that both educates and entertains. I’m truly grateful for the effort you put into your work. Looking forward to more!”
The elegance of The prose is like a fine dance, each word stepping gracefully to the next.
The writing style had me at hello. Engaged from start to finish, just like a perfect first date.
The insights add so much value, like an unexpected compliment that brightens one’s day. Thanks for sharing.
Shedding light on this subject like you’re the only star in my night sky. The brilliance is refreshing.
The work is truly inspirational. It’s as if you’ve found a way to whisper sweet nothings to my intellect.
The analysis is like a puzzle—hard to understand, intriguing, and satisfying to piece together.
I look forward to The posts because they always offer something valuable. Another great read!
This article was a delightful enjoy reading. Your passion is clearly visible!
This post is a testament to your expertise and hard work. Thank you!
The passion you pour into The posts is like a flame, igniting curiosity and warming the soul.
Your post resonated with me on many levels. Thank you for writing it!
Your thoughtful analysis has really made me think. Thanks for the great enjoy reading!
Your attention to detail is remarkable. I appreciate the thoroughness of your post.
Such a well-researched piece! It’s evident how much effort you’ve put in.
Your post was a beacon of knowledge. Thank you for illuminating this subject.
Your blog is a go-to resource for me. Thanks for all the hard work!
You have a gift for explaining things in an understandable way. Thank you!
I appreciate the clarity and thoughtfulness you bring to this topic.